# Sustainable Macadamia Drinks Milkadamia Makes "Milk" with Nuts Sourced from "Free-Range Trees" By Laura McQuarrie | Published 2017-09-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/milkadamia References: [wellandgood](https://www.wellandgood.com/good-advice/milkadamia-free-range-tree-claims/?utm_campaign=socialflowtwitter&utm_source=twitter&utm_medium=social) & [milkadamia](http://www.milkadamia.com/original-macadamia-milk/) A growing number of [non-dairy, plant-based milk alternatives](https://www.trendhunter.com/trends/califia-farms-simple-organic) are appearing on the market, including new options from [Milkadamia](https://www.trendhunter.com/trends/veggnog), which makes macadamia milk that is free from soy, dairy, GMO ingredients and gluten. One of the main features that sets Milkadamia apart from other brands that produce [macadamia nut milk](https://www.trendhunter.com/trends/pecan-milk) is that it puts an emphasis on sustainable farming initiatives. Milkadamia even goes as far as to say that its nuts are sourced from "free-range trees" on a regenerative, low-energy, low-impact farm. As Milkadamia puts it: "We call our trees ‘free-range trees’ because they are not tethered to an irrigation system catering exclusively to their needs. Without the assistance of this artificial life support, our trees are grown connected to the health of the whole area." While many conscious consumers are familiar with seeing labels like "free-range" on egg cartons, Milkadamia is setting a new precedent for the food and beverage industry with its uniquely branded products. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Growing Plant-based Milk Alternatives:** There is a rising demand for non-dairy, plant-based milk alternatives, creating opportunities for innovative product offerings. - **Sustainable Farming Initiatives:** Emphasizing sustainable farming practices, such as regenerative and low-impact farming, presents the opportunity for disruptive innovation in the food and beverage industry. - **Unique Branding and Positioning:** Creating a unique and compelling brand story, like Milkadamia's emphasis on 'free-range trees,' can differentiate a product in a crowded market and drive consumer interest. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has a need for new plant-based milk alternatives that are sustainable and offer unique branding opportunities. - **Agriculture:** Innovative sustainable farming practices can disrupt the agriculture industry by offering more environmentally-friendly and ethical solutions. - **Packaging and Labeling:** The packaging and labeling industry can take advantage of the growing demand for unique branding, creating customized options for sustainable and eco-friendly products. ## Related on Trend Hunter - [Sustainable Macadamia Alt Milks](https://www.trendhunter.com/trends/macadamia-milk.md) - [Clean-Label Macadamia Milks](https://www.trendhunter.com/trends/mac-nut-kiki-milk.md) - [RTD Macadamia Milk Tea](https://www.trendhunter.com/trends/milk-tea-1.md) - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md) - [Regenerative Plant-Based Milk](https://www.trendhunter.com/trends/whatif-foods.md) - [Allergen-Free Alt Milks](https://www.trendhunter.com/trends/sunflower-seed-milk.md) - [Creamy Extra-Nutty Almond Milks](https://www.trendhunter.com/trends/three-trees-almondmilk.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Sustainable Hazelnut Beverages](https://www.trendhunter.com/trends/hazelicious.md)