# Visualized Imagery Yogurt Branding The MOO Milk Yogurts Tell a Story Through the Packaging By Michael Hemsworth | Published 2017-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-yogurts References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/12/moo-yogurt.html) & [mousegraphics.eu](http://www.mousegraphics.eu/) Food labels are often quite straight-forward and boring, but the MOO milk yogurts take a different approach by focusing on creating a narrative around the product's characteristics. Developed for the Brazilian market, the MOO yogurts feature a branding that is [playful and focused](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us) on having the consumer experience the product visually before purchasing it. This is done by putting a skinny cow on the lower fat variety and a fatter cow on the higher fat one, while also utilizing [natural ingredient images](https://www.trendhunter.com/trends/fruit-bliss) on the lactose-free option. The [MOO milk yogurts packaging](https://www.trendhunter.com/trends/over-the-moo1) is the design work of the mousegraphics creative agency with the illustrations done by Ryn Frank. The visual story created by the yogurts make a connection with the consumer that is likely remembered when seen again in the dairy aisle. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Narrative Branding:** Creating a storytelling experience around product characteristics to engage consumers. - **Visual Packaging:** Utilizing visual elements on packaging to communicate product information and attract attention. - **Playful Branding:** Using playful design elements to create a memorable brand identity. ### Where This Applies - **Food and Beverage:** Exploring innovative packaging designs to enhance product appeal and consumer experience. - **Creative Agencies:** Developing narrative-driven branding strategies for clients to differentiate their products in the market. - **Dairy:** Implementing visual storytelling on packaging to create a stronger connection with consumers and stand out in the dairy aisle. ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Non-Standardized Milkfat Yogurts](https://www.trendhunter.com/trends/a2a2-yogurt.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md)