# Stuntperson Candy Campaigns This Cadbury Campaign Searches for the Next Milk Tray Man (or Woman) By Charlotte Joyce Kidd | Published 2015-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milk-tray-man References: [metro](http://metro.co.uk/2015/10/09/all-because-the-lady-would-love-to-be-a-milk-tray-man-cadbury-on-the-hunt-for-new-hero-or-heroine-5430769/) & [newmilktrayman](https://www.newmilktrayman.com/) The [Cadbury](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust) [Milk Tray Man](https://www.trendhunter.com/trends/mondelez-international-1) has been a staple of the British candy company's advertising for decades -- and a new campaign is opening the iconic role up to women. The Cadbury Milk Tray is a gourmet-style tray of filled chocolates sold in an elegant deep purple box. It's a Valentines day, Mother's day and Christmas day favorite for sweet-toothed [Brits](https://www.trendhunter.com/trends/pladis-seasonal-products). Since 1968, the Cadbury chocolate gift box has been advertised by the Milk Tray Man, a Bond-like figure who performs extreme stunts in order to deliver a Cadbury Milk Tray to a romantic interest. Like Bond himself, the Milk Tray Man has been portrayed by various male actors over the years. Now, a national Cadbury campaign seeks to find the next Milk Tray Man -- although he could be a she. The Milk Tray Man competition is open to daring men and women throughout the UK and Ireland. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 4% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Gender-inclusive Branding:** Disruptive innovation opportunity: Brands can embrace gender inclusivity in their advertising campaigns to break away from conventional stereotypes. - **User-generated Content Competitions:** Disruptive innovation opportunity: Businesses can engage their audience by running campaigns that invite users to actively participate and showcase their skills or creativity. - **Revamped Brand Ambassador Programs:** Disruptive innovation opportunity: Companies can revitalize their brand ambassador programs by seeking new talent and fresh perspectives to represent their brand and engage with consumers. ### Who This Affects Most - **Confectionery:** Disruptive innovation opportunity: Confectionery companies can tap into the growing demand for inclusive advertising and position themselves as forward-thinking brands. - **Advertising and Marketing:** Disruptive innovation opportunity: Advertising and marketing agencies can develop campaigns that encourage user-generated content and foster a sense of community participation. - **Entertainment:** Disruptive innovation opportunity: Entertainment companies can explore revamping traditional brand ambassador programs to create engaging experiences for their audience. ## Related on Trend Hunter - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Modernized Dark Chocolates](https://www.trendhunter.com/trends/cadbury-bournville.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md)