# Dairy-Themed Tea Branding The Assam Milk Tea Packaging Features Adorable Cow Mascots By Jana Pijak | Published 2016-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milk-tea References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/assam-milk-tea.html) & [mousegraphics.gr](http://www.mousegraphics.gr/) [Assam](https://www.trendhunter.com/trends/tulsi-sweet-rose-assam-black-tea) Milk Tea's brand identity is the work of Greece-based mousegraphics design studio. Created for a Chinese audience and client [Uni](https://www.trendhunter.com/trends/sweat-it-out), this beverage is playfully packaged, appealing to young consumers with an appreciation for bold visuals. Consisting of two flavors -- packaged in white and pale turquoise bottles -- the Assam Milk Tea range is also accented with teabag-shaped labels that bear the face of an animated and abstract cow mascot. While tea and milk have been a beloved combination for centuries, this hybrid beverage product makes the concoction more accessible for those on the go. The brand's [playful packaging](https://www.trendhunter.com/trends/onetotea) is reminiscent of retro milk bottles while its cow mascots are designed to appeal to kids. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Adorable Mascot Packaging:** Brands can appeal to young consumers by incorporating playful and fun designs, such as animal mascots, into their packaging. - **Hybrid Beverage Products:** Innovation opportunities exist in creating and marketing new beverage products, such as combining traditional tea and milk flavors, to meet the changing demands of consumers. - **Convenience-driven Product Design:** Designing packaging and labeling for on-the-go consumption can meet the needs of busy consumers and provide a disruptive advantage for brands in the beverage industry. ### Where This Applies - **Beverage Packaging:** The design and manufacturing of beverage packaging can incorporate new visual trends and playful elements to appeal to young consumers. - **Tea Industry:** The tea industry can innovate by creating hybrid drinks that combine traditional tea and milk flavors in convenient and accessible forms. - **Dairy Industry:** The dairy industry can collaborate with other industries to create new hybrid products that meet the changing needs of modern consumers. ## Related on Trend Hunter - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md)