# Portable Milk Pouches Gostyn Appeals to Kids and Parents with a Portable Packaging System By Laura McQuarrie | Published 2015-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-pouch References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/gostyn-redesigned.html) & [meggot.pl](http://meggot.pl/) In order to give Gostyń a refreshing rebranding, the Meggot Creative Agency redesigned the way the company's [milk pouch products are packaged](https://www.trendhunter.com/trends/too-good-co-pouches). The biggest change involved swapping the squeezable aluminum tubes for a more lightweight and portable option with plastic. Stylistically, the type and images on the packaging also got a makeover to give them more appeal to a modern audience. One thing that remains constant is the prominence given to the "MILK," or "MELKO," which alludes to the concentrated milk product inside. Although packaging a dairy product in this way seems reminiscent of a [drinkable yogurt tube](https://www.trendhunter.com/trends/frubes-relaunch), a [Doypack has been used instead](https://www.trendhunter.com/trends/motts-fruit-smoothie), making it possible for the milk pouch to stand upright on its own like many other ready-to-drink beverages in this category. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 58% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Lightweight Packaging:** Opportunity for companies to redesign packaging to make it more lightweight and portable. - **Modern Rebranding:** Opportunity for companies to update their packaging design to have more appeal to a modern audience. - **Stand-up Packaging:** Opportunity for companies to use stand-up pouches to make their products more convenient and accessible. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to innovate their packaging designs. - **Dairy:** Opportunity for dairy companies to explore new packaging options for their products. - **Consumer Goods:** Opportunity for consumer goods companies to incorporate stand-up packaging for their products. ## Related on Trend Hunter - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Sustainable Cardboard Cartons](https://www.trendhunter.com/trends/yazoo-kids.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Beverage Packaging Updates](https://www.trendhunter.com/trends/resealable-bottle.md) - [Combination Milk Cartons](https://www.trendhunter.com/trends/triballat-noyal.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Liquid Dairy Product Packaging](https://www.trendhunter.com/trends/sidel-pet-bottle.md)