# Cow Hide Packaging The Milk Nature Concept by Roman Belichenko Embraces a Fresh Look By Meghan Young | Published 2016-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-nature References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/milk-nature-concept.html) & [romanbelichenko](http://www.romanbelichenko.com/) The name of the [Milk Nature](https://www.trendhunter.com/trends/jade-leaf-matcha-x-milk-bar) brand has inspired this packaging design concept. It embraces both the "milk" and "nature" aspect by covering the carton in a realistic cow hide image. So realistic, in fact, that people might expect it to be soft to the touch as well -- or at least textured. Thankfully, it's not or that would be a little too natural. Conceived by Roman Belichenko, a designer based in Russia, the Milk Nature [packaging concept](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) nevertheless conveys what it is meant to. By evoking the thought of where milk comes from, people will immediately walk away believing this brand is [more natural than its competitors](https://www.trendhunter.com/trends/fruit-bliss). Not to mention that the aesthetic does have a bit of a stylish edge since it forgoes typical illustrations. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 79% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Realistic Packaging Design:** The Milk Nature packaging concept embraces a realistic cow hide image to convey a natural and stylish aesthetic. - **Nature-inspired Branding:** The Milk Nature brand embraces the 'milk' and 'nature' aspect through its packaging design, appealing to consumers seeking natural products. - **Texture-implying Packaging:** The cow hide image on Milk Nature's carton packaging creates an expectation of texture, capitalizing on consumers' desire for sensory experiences. ### Where This Applies - **Food Packaging:** The realistic cow hide packaging concept by Milk Nature presents an opportunity for innovative food packaging designs. - **Dairy Products:** The nature-inspired branding of Milk Nature appeals to the dairy industry, highlighting the natural origins of their products. - **Sustainable Packaging:** The stylish and nature-inspired Milk Nature packaging concept presents an opportunity for sustainable packaging solutions in the industry. ## Related on Trend Hunter - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Plant-Based Milk Packaging](https://www.trendhunter.com/trends/plant-based-milk-packaging.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md)