# Milky Spot-Fading Serums The Milk Marvel Dark Spot Serum is Powered by Smart Melanin Technology By Laura McQuarrie | Published 2021-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milk-marvel-dark-spot-serum References: [thezoereport](https://www.thezoereport.com/beauty/eadem-new-skin-care-brand-for-women-of-color-bipoc) & [eadem.co](https://eadem.co/products/milk-marvel) Eadem's [Milk](https://www.trendhunter.com/trends/heavenly-hair-milk) Marvel Dark Spot Serum is optimized for women of color thanks to the brand's Smart Melanin Technology. Ideal for tackling everything from inflammation and pimples to bug bites, the [dark spot serum](https://www.trendhunter.com/trends/microspot-serum) efficiently fades dark spots with targeted ingredients like amber algae, a highly stable encapsulated form of Vitamin C and brightening niacinamide. The formula is also packed with hydrating ingredients like glycerin to protect the skin barrier and Crambe Abyssinica, plus glow-boosting exfoliants like pineapple and papaya enzymes. The serum for [fading hyperpigmentation](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment), minimizing the appearance of pores, refining and resurfacing takes the form of a fragrance-free skincare product and it's designed to be used daily and nightly on clean, damp skin. This serum neatly fits into a skincare routine between a cleanser and moisturizer. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 22% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Smart Melanin Technology:** Beauty brands can leverage smart melanin technology for targeted skincare solutions. - **Dark Spot Serum:** There's an opportunity for brands to create dark spot serum products to cater to the skincare needs of women of color. - **Glow-boosting Exfoliants:** The use of pineapple and papaya enzymes in skincare products can be a disruptive innovation opportunity for brands targeting hyperpigmentation and pore-minimizing needs. ### Who This Affects Most - **Beauty:** The beauty industry can create skincare products with targeted ingredients for women of color to serve an underserved demographic. - **Cosmetics:** Cosmetics companies can leverage the trend of dark spot serums for cover-up makeup products that target hyperpigmentation. - **Personal Care:** There's an opportunity for the personal care industry to develop skincare regimens that include the use of glow-boosting exfoliants for optimal skin care. ## Related on Trend Hunter - [Next-Gen Hyperpigmentation Serums](https://www.trendhunter.com/trends/even-better-clinical-dark-spot-clearing-serum.md) - [Skin Dark Spot Correctors](https://www.trendhunter.com/trends/heor-dark-spot.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md) - [Comprehensive Dark Spot Serums](https://www.trendhunter.com/trends/ampoule-clairial.md) - [Advanced Dark Spot Concentrates](https://www.trendhunter.com/trends/advanced-dark-spot-concentrate.md) - [Correcting Skincare Serums](https://www.trendhunter.com/trends/dark-spot-correcting.md) - [Firming Radiance Serums](https://www.trendhunter.com/trends/hyper-c-serum.md) - [Lightweight Blemish Serums](https://www.trendhunter.com/trends/madecassoside-blemish-repair-serum.md) - [Targeted Hyperpigmentation Treatments](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment.md)