# Cheery Spring-Ready Product Announcements Milk Makeup's New Products Will Be Launched Next Week By Ell Smith | Published 2021-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milk-makeups-new-products References: [hypebae](https://hypebae.com/2021/2/milk-makeup-electric-glossy-lip-plumper-color-chalk-eyeshadow-price-release-date) & [milkmakeup](https://www.milkmakeup.com/) Milk Makeup's new products will be added to the beauty brand's inventory later this week. Winter may be in full swing, but that's not stopping the Gen Z-favored makeup company from releasing cheery, spring-ready hues. The new, more vibrant colorways will adorn two new products dubbed the Electric Glossy Lip Plumper and Color Chalk eyeshadow. The first item, as its name suggests, is a [lip product that offers color](https://www.trendhunter.com/trends/blush-lip-color) and a boost in plumpness. It arrives in multiple vibrant colorways that are sure to add a pop of color to any makeup look. Meanwhile, the [eye shadow](https://www.trendhunter.com/trends/eye-makeup-product) arrives in colorways that range from purple to pink, and offer a chalk-like consistency that's pigmented while allowing for the color to build. Image Credit: Milk Makeup ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Spring Makeup Trends:** Beauty brands can capitalize on the demand for vibrant hues and playful packaging to create innovative spring makeup collections. - **Lip Plumping Products:** The trend towards fuller lips continues, and beauty companies can innovate by adding nourishing, non-irritating ingredients to their plumping products. - **Colorful Eye Makeup:** Beauty companies can tap into the popularity of bold eyeshadow hues by offering long-lasting, blendable formulas that appeal to a variety of skin tones and preferences. ### Sectors Adopting This - **Beauty and Personal Care:** Companies can capitalize on the demand for vibrant, spring-ready makeup by creating collections that appeal to consumers' desire for playful packaging and innovative formulas. - **Cosmetics Retail:** Retailers can highlight new, limited edition products to create a sense of urgency and exclusivity, driving in-store and online traffic. - **Social Media Marketing:** Beauty companies can use social media platforms to showcase their spring makeup collections, leveraging influencer partnerships and user-generated content to drive awareness and sales. ## Related on Trend Hunter - [Versatile Jelly Lip Stains](https://www.trendhunter.com/trends/water-jelly-tints.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Limited-Edition Spring-Inspired Cosmetic Products](https://www.trendhunter.com/trends/springinspired-cosmetic.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Plumping Plant-Powered Cosmetics](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani.md)