# Multi-Use Makeup Tints Milk Makeup's Glow Oil Can Be Applied to the Lips and Cheeks By Ell Smith | Published 2019-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milk-makeups-glow-oil References: [hypebae](https://hypebae.com/2019/5/milk-makeup-glow-oils-lip-cheek-tint) & [milkmakeup](https://www.milkmakeup.com/) The ability to make skincare and makeup products [compact and convenient](https://www.trendhunter.com/trends/lip-cheek-sticks) is a huge perk for busy consumers on the go, which is why cosmetic connoisseurs will be drawn to Milk Makeup's Glow Oil, which doubles as a [lip and cheek tint](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush). Monochromatic makeup looks were highly popularized this year, with plenty of runway and editorial models sporting a one-toned look. Milk Makeup is tapping into that with its latest offering, while also providing consumers with something that's as practical as it is aesthetically pleasing. Arriving in a collection of pink and purple colorways, these products can be applied to the lips and cheeks to offer a [pop of color](https://www.trendhunter.com/trends/nonsection-glowy-tint) that helps one achieve glowing skin. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multi-use Makeup Products:** Companies should explore the creation of multi-purpose cosmetic products to appeal to busy consumers seeking practicality and convenience. - **Monochromatic Makeup:** There is an opportunity for cosmetic brands to tap into the trend of monochromatic makeup by creating products that offer a one-toned look for the lips, cheeks, and eyes. - **Skincare-infused Makeup:** The incorporation of skincare benefits into makeup products such as Glow Oil presents an opportunity for beauty brands to provide consumers with added value for their routines. ### Who This Affects Most - **Beauty Industry:** The beauty industry should explore the creation of multi-use makeup products to cater to the needs of busy consumers who prioritize practicality and convenience. - **Fashion Industry:** The monochromatic makeup trend presents an opportunity for the fashion industry to incorporate it into their runway and editorial looks. - **Skincare Industry:** Incorporating skincare benefits into makeup products such as Glow Oil presents an opportunity for the skincare industry to expand their offerings and appeal to beauty consumers. ## Related on Trend Hunter - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Cooling Multi-Use Jelly Tints](https://www.trendhunter.com/trends/cooling-water-jelly-tint.md) - [Multi-Use Beauty Oils](https://www.trendhunter.com/trends/black-honey.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Versatile Jelly Lip Stains](https://www.trendhunter.com/trends/water-jelly-tints.md) - [Cult Lip Color Oils](https://www.trendhunter.com/trends/black-honey-1.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md)