# Glittery LGBTQ-Celebrating Cosmetics The Milk Makeup Pride Line Supports an NYC Community Center By Riley von Niessen | Published 2018-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milk-makeup-pride References: [youtube](https://www.youtube.com/watch?v=LG2iWz8Vq0k) & [teenvogue](https://www.teenvogue.com/story/milk-makeup-glitter-pride-2018-campaign) The Milk Makeup [Pride Month collection](https://www.trendhunter.com/trends/2025-pride-campaign) boasts a range of bold products, which help consumers to achieve the perfect showstopping aesthetic with a heavy focus on glitter. In order to promote the collection, and to consider what Pride Month and the [freedom of self expression](https://www.trendhunter.com/trends/united-by-vanity) mean to some of its supporters, Milk Makeup launched a short commercial as well. In addition to highlighting the sense of individuality that can come from wearing cosmetics, Milk Makeup shows how some of its [versatile glitter products](https://www.trendhunter.com/trends/pixi-25-years-of-glow-collection) can be used in the commercial too. As it's shown, the light-reflecting products can be worn as bold highlighters, subtle eye shadows, body glitters, lip glosses, and more. Image Credit: Milk Makeup ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Glittery Cosmetics:** Opportunity to create innovative cosmetic products that incorporate glitter and appeal to consumers looking for bold and showstopping aesthetics. - **Lgbtq-celebrating Products:** Opportunity to develop inclusive cosmetic lines that support and celebrate the LGBTQ community, promoting self-expression and individuality. - **Community Center Support:** Opportunity for brands to align with and support community centers that provide resources and services to LGBTQ individuals, fostering brand loyalty and positive social impact. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can explore incorporating glitter into their product offerings to tap into the growing demand for bold and expressive beauty trends. - **Fashion:** Fashion brands can collaborate with cosmetics companies to create bold and glittery makeup products that complement runway looks, offering consumers a complete head-to-toe aesthetic. - **Community Centers:** Community centers providing services to the LGBTQ community can partner with cosmetics brands to create fundraising initiatives and exclusive products that support their cause. ## Related on Trend Hunter - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Rainbow Skincare Sets](https://www.trendhunter.com/trends/bloom-with-pride.md) - [Pride Month Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride Eyeshadow Launches](https://www.trendhunter.com/trends/pride-eyeshadow-vault.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md)