# Glittery Pride-Celebrating Makeup Sticks The Milk Makeup Brand is Celebrating Pride By Mishal Omar | Published 2017-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milk-makeup-brand References: [popsugar](https://www.popsugar.com/beauty/Milk-Makeup-Glitter-Stick-43643483) & [milkmakeup](https://milkmakeup.com/) The Milk Makeup brand is celebrating this year's Pride month by offering a new makeup product in the [stick form](https://www.trendhunter.com/trends/lip-cheek-sticks) that the cosmetic company has become known for. Called the Milk Makeup Glitter Stick, the makeup product functions as a [highlighter](https://www.trendhunter.com/trends/hydro-grip-glow-primer) that is less subtle than most of those offered on the market. The product is "infused with a technicolor sheen" that gives off a glittery appearance on the skin, and half of the money that this product makes will be donated to The Lesbian, Gay, Bisexual, & Transgender Community Center. As Pride month continues to celebrate and recognize the LGBTQ+ community and the important milestones it has collectively reached, the Milk Makeup brand is doing its part in supporting this influential community. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Glittery Makeup Sticks:** Opportunity for cosmetic companies to create bold and vibrant makeup products that cater to different preferences of consumers. - **Pride Month Collaborations:** Opportunity for brands to collaborate with LGBTQ+ organizations and create products that support and celebrate the community. - **Socially Conscious Cosmetics:** Opportunity for cosmetic brands to align themselves with social causes and donate part of their profits to support important initiatives. ### Industries Being Reshaped - **Cosmetics:** Opportunity for cosmetic companies to create innovative and inclusive products that cater to diverse consumer preferences. - **Fashion & Lifestyle:** Opportunity for fashion and lifestyle brands to collaborate with LGBTQ+ organizations and create inclusive representation in their products and campaigns. - **Non-profit Organizations:** Opportunity for non-profit organizations to partner with beauty brands and raise funds for important causes through product collaborations. ## Related on Trend Hunter - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Rainbow Skincare Sets](https://www.trendhunter.com/trends/bloom-with-pride.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Pride Month Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection.md) - [Pride Eyeshadow Launches](https://www.trendhunter.com/trends/pride-eyeshadow-vault.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md)