# Hydrating Liquid Illuminators Milk Makeup Bionic Glow is a Multitasking 90% Natural Formula By Laura McQuarrie | Published 2022-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milk-makeup-bionic-glow References: [wwd](https://wwd.com/beauty-industry-news/products/new-beauty-products-february-2022-skin-care-makeup-hair-1235059913/) & [milkmakeup](https://milkmakeup.com/products/bionic-glow) The newest product to join Milk Makeup's Bionic line is the Milk Makeup Bionic Glow, a [liquid highlighter](https://www.trendhunter.com/trends/liquid-glow-stayn) that is packed with hydrating benefits from hyaluronic acid, [mushroom extract](https://www.trendhunter.com/trends/super-shroom-serum-mist) and vegan collagen. The glow-boosting product can be found in two shades (Virtual peach and Reality bronze) and it's powered by skin-loving ingredients and a 90% natural formula. The weightless, [hydrating illuminator](https://www.trendhunter.com/trends/skinvest) can be worn on the face and body, and it is also versatile enough to be mixed into other favorite skincare and body care products for added benefits. The free-from beauty product is appealing for its ability to create the look of smoother, plumper skin, all the while enhancing texture, elasticity and firmness. Additionally, pea protein is a protective ingredient in the formula that offers blue light protection. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 8% | Activity: 40% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hydrating Highlighters:** The trend of creating multitasking products that enhance the texture and appearance of the skin using hydrating ingredients. - **Free-from Beauty:** The trend of creating beauty products that do not contain harmful chemicals or ingredients that are harmful to the environment. - **Customizable Beauty:** The trend of creating products that can be mixed into existing beauty products for added benefits. ### Industries Being Reshaped - **Beauty and Personal Care:** The industry of beauty and personal care is embracing the trend for multitasking products, highlighting the importance of hydrating ingredients and clean beauty. - **Skincare:** The skincare industry can benefit from the trend for customizable beauty products that can be mixed into existing skincare routine. - **Natural and Eco-friendly Products:** The industry of natural and eco-friendly products can benefit from the trend of free-from beauty, emphasizing the importance of creating products without harmful chemicals or ingredients. ## Related on Trend Hunter - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Hydrating Longwear Skin Tints](https://www.trendhunter.com/trends/hydro-grip-gel-tint.md) - [Highlighting Liquid Blushes](https://www.trendhunter.com/trends/cheek-kiss-liquid-blush-glow.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md)