# High-Performance Blendable Makeup Milk Makeup Launches a New Concealer and Eyeliner for the Fall By Kanesa D | Published 2022-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milk-makeup-1 References: [milkmakeup](https://milkmakeup.com/products/future-fluid-cream-concealer) [Milk Makeup](https://www.trendhunter.com/trends/milk-makeup-2) is introducing two new cosmetic offerings to its line of vegan, cruelty-free, and paraben-free products. Just in time for the fall season, the brand is launching the ‘Future Fluid All Over Cream Concealer’ and the ‘[Infinity](https://www.trendhunter.com/trends/infinity-collection-1) Long Wear Eyeliner’ at [Sephora](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) for all of your holiday makeup needs. The ‘Future Fluid All Over Cream Concealer’ is a vegan, multi-use, medium-to-full coverage concealer that disguises blemishes, sculpts the face, and hydrates the skin. The formula is also crease-proof, so consumers do not need to worry about their makeup moving throughout the day. When it comes to the ‘Infinity Long Wear Eyeliner,’ the waterline-safe product is a high-performance eye pencil that is infused with avocado oil for a tug-free application and 12 hours of wear. The eyeliner comes in three shades: ‘Outer Space (black),’ ‘Time (navy blue)’ and ‘Limitless (brown). Milk Makeup’s newest makeup offerings are available now on Sephora. Image Credit: Milk Makeup ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Blendable Vegan Makeup:** The trend for vegan makeup that is blendable and multi-use offers opportunities for brands to innovate and create products that offer benefits beyond traditional makeup. - **Long-wear Makeup:** The trend for long-wear makeup, such as Milk Makeup's new eyeliner, showcases the potential for brands to develop products that meet user expectations for staying power, even in difficult environments. - **Concealer Vs Foundation:** The trend of prioritizing concealer over foundation allows brands to innovate products that can hydrate skin and provide multi-use benefits while still maintaining good coverage and blending capabilities. ### Where This Applies - **Cosmetics:** Cosmetic brands can take advantage of the trend towards vegan, long-wear, and multi-use products that have become increasingly popular in the market. - **Health and Beauty:** The health and beauty industry should keep an eye on consumer preferences for makeup that offers both coverage and skin health benefits. - **Retail and E-commerce:** The e-commerce industry should make an effort to tap into the trend for long-wear makeup by offering products online that cater to users who are looking for waterproof, transfer-proof, and smudge-proof makeup. ## Related on Trend Hunter - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Versatile Jelly Lip Stains](https://www.trendhunter.com/trends/water-jelly-tints.md) - [4-In-1 Concealer Launches](https://www.trendhunter.com/trends/do-it-all-concealer.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md)