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# Magical Milk Cartons
Milk Gone Bad Lights Shows Secret Image

By Ayman | Published 2008-04-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/milk-gone-bad
References: [notcot.org](http://www.notcot.org/post/10229/) & [anatomicfactory](http://www.anatomicfactory.com/ind_milkgonebad.html)

**Milk Gone Bad** is a collection of eight unique lamps that float somewhere between toys and furniture. The lamps are disguised as milk cartons. When the lamp is turned off, it looks like a plain white milk carton, but once you turn it on, the lamp comes to life, displaying an exciting and startling imaginary world of mold.

"Two different artistic experiences come together in this project. Anatomicfactory's objects meet [Bombo's](http://www.bomboland.com)illustrations, giving us food for thought on the ambiguity of products that often have a hidden second nature." (anatomicfactory.com)

Check out the 8 designs [here](http://www.anatomicfactory.com/ind_milkgonebad.html). The lamps sell for â‚¬60 (inclusive of world wide shipping).

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 61% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Lamps:** The Milk Gone Bad lamps demonstrate the trend of interactive lamps that transform when turned on.
- **Ambiguous Products:** The milk carton lamps highlight the trend of products that have a hidden second nature, sparking conversations about the ambiguity of everyday items.
- **Imaginary Worlds:** The milk carton lamps create an exciting and startling imaginary world of mold when they are turned on, representing the trend of products that transport users to alternate realities.

### Where This Applies

- **Home Decor:** The Milk Gone Bad lamps can disrupt the home decor industry by offering unique and interactive lighting options that transform the ambiance of a space.
- **Art and Design:** The milk carton lamps combine artistic illustrations with functional objects, indicating the potential for disruption within the art and design industry through innovative collaborations and unconventional product designs.
- **Toy and Collectibles:** The milk carton lamps, with their playful and imaginative qualities, have the potential to disrupt the toy and collectibles industry by offering unique and collectible lighting options that appeal to both children and adults.

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