# Bubbling Gel Masks The Milk Foam Bubble Masks Transforms from a Gel to Whipped Bubbles on the Face By Laura McQuarrie | Published 2020-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milk-foam-bubble-mask References: [thezoereport](https://www.thezoereport.com/p/31-august-2020-new-beauty-products-to-wrap-the-summer-up-30177963) & [beekman1802](https://beekman1802.com/products/milk-foam-bubble-mask) The Beekman 1802 Milk Foam Bubble Mask has a soothing formula and a unique texture that starts off as a gel and turns into whipped bubbles on the face. The light and airy skincare product is packed with milk probiotics to nourish the skin and leave it feeling softer than before, as well as instantly cooled, refreshed and plumped. The product is described as being like foamed milk and it is said to feel "like cool, sparkling water" on the skin. The pampering treatment is gentle enough to be used multiple times in a single week and it only needs to be left on the face for about five minutes for it to take effect. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Whipped Skincare:** Opportunity for cosmetic companies to develop new skincare products with unique textures that transform during application. - **Milk Probiotics:** Potential for probiotic-rich milk-based skincare products to become a new trend in the beauty industry. - **Quick Pampering Treatments:** Opportunity for beauty and wellness companies to create convenient pampering treatments that can be used multiple times a week with minimal time commitment. ### Sectors Adopting This - **Cosmetics:** Innovative textures and unique formulations in cosmetics can enhance user experience and differentiate from traditional products in the market. - **Skincare:** Opportunity for skincare companies to incorporate probiotics into their formulations and develop products that provide nourishing benefits. - **Beauty and Wellness:** Developing convenient and quick pampering treatments for busy consumers to integrate into their self-care routine can provide new opportunities for beauty and wellness companies. ## Related on Trend Hunter - [Bubbly Skincare Toners](https://www.trendhunter.com/trends/bubble-toner.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/hydrating-milky-toner.md) - [Seasonal Skincare Value Sets](https://www.trendhunter.com/trends/bubble.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md)