# Anatomical Dairy Packaging This Milk Container Packaging Draws Inspiration from a Cow's Physique By Michael Hemsworth | Published 2017-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milk-container-packaging References: [yankodesign](http://www.yankodesign.com/2017/10/05/holy-cow-clever-packaging/) This milk container packaging is the design work of Muhammet Uzuntas and puts a charming twist on the dairy bottle designs to offer a cute yet stabilized design. The bottle consists of an ergonomically shaped bottle that has been accented with small feet that make the entire unit look like an udder. This creates a whimsical design that brings a truly cheery experience to the simple act of adding milk to a recipe or pouring a glass. The milk container packaging comes as an example of an increased focus on playful design within the product design market to appeal to consumer preferences for [whimsical aesthetics in everyday ways](https://www.trendhunter.com/trends/pet-paw-bottle). This also works to create a visual identity for a brand that is then easily recognizable the next time a consumer heads into the grocery store to increase repeat purchases. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Playful Product Design:** Increased focus on playful designs that appeal to consumer preferences for whimsical aesthetics. - **Branding Through Design:** Creating a visual identity for a brand through unique and recognizable designs. - **Ergonomic Packaging:** Designing packaging that is not only visually appealing but also comfortable to hold and pour. ### Where This Applies - **Packaging Design:** Opportunity for designers to create unique and playful packaging designs for consumer products. - **Dairy Industry:** Dairy brands can capitalize on the trend of playful product design to appeal to consumers and increase sales. - **Consumer Goods:** Companies in various consumer goods industries can take inspiration from this trend and incorporate playful design elements into their own product lines. ## Related on Trend Hunter - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Liquid Dairy Product Packaging](https://www.trendhunter.com/trends/sidel-pet-bottle.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Playful Packaging-Inspired Vases](https://www.trendhunter.com/trends/strawberry-milk-vase.md) - [Anatomically Inspired Baby Bottles](https://www.trendhunter.com/trends/emulait.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md)