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# Pinata Car Crash Commercials
This Milk Commercial Creates a Fantastical Dream

By Jonathon Brown | Published 2013-02-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/milk-commercial
References: [adsoftheworld](http://adsoftheworld.com/media/tv/california_milk_processor_board_pinata) & [youtu.be](http://youtu.be/PMy6tzPWWcA)

This [milk commercial](https://www.trendhunter.com/trends/silk-ad) is simply adorable. The message is that drinking milk before bed can help you sleep better. Beyond that, the commercial is preaching a "glass half full" approach to life.

The commercial itself doesn't start with any milk at all. Instead, you see two blindfolded men getting into trucks that look like massive pinatas. They drive into each other in a game of chicken, but both front ends explode with candy as they collide. The entire village runs to the candy and starts grabbing what they can. A little girl picks up a few pieces, but is soon crying after an older boy takes it from her.

However, by the end of the commercial (and the dream) all is well as three men show up with a [glass of milk](https://www.trendhunter.com/trends/the-care-corner) and a piece of birthday cake for the little girl.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 87% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Pinata Car Crash Commercials:** Opportunity for advertisers to create attention-grabbing and memorable commercials by incorporating pinata car crashes.
- **Fantastical Dream Commercials:** Potential for advertisers to create imaginative and whimsical commercials that capture viewers' attention through fantastical dream sequences.
- **Glass Half Full Messaging:** Chance for marketers to adopt a positive and optimistic approach in their messaging to resonate with consumers and promote a positive outlook on life.

### Sectors Adopting This

- **Food and Beverage:** Innovative ways for milk or other beverage brands to promote their products through creative and engaging commercials.
- **Advertising and Marketing:** Opportunities for advertisers and marketers to explore unconventional and attention-grabbing storytelling techniques to effectively convey brand messages.
- **Confectionery:** Potential for candy and confectionery companies to collaborate with advertisers to create commercials featuring exploding pinata cars and candy.

## Related on Trend Hunter

- [Nostalgic-Themed Cereal Commercials](https://www.trendhunter.com/trends/weetabix.md)
- [Relaxing Botanical-Infused Milks](https://www.trendhunter.com/trends/bedtime-milk.md)
- [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md)
- [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md)
- [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md)
- [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)
- [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md)
- [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)
- [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)
