# Cookie-Flavored Malt Balls The Girl Scout Thin Mints Milk Chocolate Malt Balls are Convenient By Michael Hemsworth | Published 2023-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-chocolate-malt-balls References: [snackandbakery](https://www.snackandbakery.com/articles/108954-hilco-debuts-girl-scout-thin-mints-milk-chocolate-malt-balls) & [hilcousa](http://www.hilcousa.com/)  The Girl Scout Thin Mints Milk Chocolate Malt Balls have been created by [Hilco Sweets](https://www.trendhunter.com/trends/girl-scout-thin-mints-candy-canes) as the perfect treat for avid fans of the popular namesake cookie to enjoy this summer. The product starts off with crunchy malted milk balls that are coated in a milky chocolate layer that's flavored with Girl Scout Thin Mints in mind to give every bite a burst of chocolate and mint alike. The treat offers a decidedly convenient way to enjoy the flavor of the cookies and will come in four-ounce bags for $5.99 starting late this summer. Executive Vice President Lou DiMarco spoke on the Girl Scout Thin Mints Milk Chocolate Malt Balls saying, "This exciting new licensing relationship for Hilco Sweets and [Girl Scouts of the](https://www.trendhunter.com/trends/freal-girl-scout-coconut-caramel-milkshake) USA ([GSUSA](https://www.trendhunter.com/trends/2023-cookie-program)), is truly mint to be, giving chocolate mint treat lovers a delicious light crispy malted confection combination, inspired by proven cookie favorite Girl Scout Thin Mints.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 54% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cookie-flavored Confections:** Merging different cookie flavors with chocolates or malt cups would be a disruptive innovation opportunity in the confectionery industry. - **Licensing Partnerships:** Creating licensing partnerships with renowned brands to launch exciting products can be a disruptive innovation opportunity in the food industry. - **Flavored Malted Milk Balls:** Incorporating popular flavors, such as Girl Scout Thin Mints, into malted milk balls can be a disruptive innovation opportunity in the confectionery industry. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can launch new products like cookie-flavored chocolates or malt cups to appeal to consumer’s taste buds and for a better reach. - **Food Industry:** The food industry can expand its market by creating recreational products inspired by popular brands like Girl Scout Thin Mints. - **Licensing Industry:** Licensing partnerships between established brands like Girl Scouts of the USA and food companies can help launch consumer-oriented products and create mutually beneficial relationships. ## Related on Trend Hunter - [Crispy Collaboration Snack Products](https://www.trendhunter.com/trends/chex-mix-muddy-buddies-girl-scout-thin-mints.md) - [Cookie-Flavored Candy Canes](https://www.trendhunter.com/trends/girl-scout-thin-mints-candy-canes.md) - [Minty Chocolate-Covered Pretzels](https://www.trendhunter.com/trends/girl-scout-thin-mints-pretzels.md) - [Minty Cookie-Inspired Brownies](https://www.trendhunter.com/trends/girl-scout-thin-mints-brownies.md) - [Cookie-Flavored Seasoning Blends](https://www.trendhunter.com/trends/girl-scout-thin-mints-seasoning-blend.md) - [Mint Cookie Seasoning Blends](https://www.trendhunter.com/trends/girl-scout-thin-mint-seasoning-blend.md) - [Cookie-Flavored Waffle Cone Snacks](https://www.trendhunter.com/trends/girl-scout-coconut-caramel.md) - [Blended Branded Cookie Shakes](https://www.trendhunter.com/trends/girl-scout-thin-mints-shake.md) - [Limited-Edition Seasonal Cookies](https://www.trendhunter.com/trends/seasonal-cookies.md)