# Sustainable Cacao Eggs Cox & Co.'s Milk Chocolate Easter Egg Combines Coconut & Chia Seeds By Laura McQuarrie | Published 2020-03-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/milk-chocolate-easter-egg References: [ca.hellomagazine](https://ca.hellomagazine.com/cuisine/gallery/2020031686336/showstopper-chocolate-easter-eggs/1/) & [selfridges](https://www.selfridges.com/GB/en/cat/cox-co-coconut-and-chia-37-milk-chocolate-easter-egg-170g_R00100778/) [Cox & Co.](https://www.trendhunter.com/trends/coxco-advent-calendar) is putting an eco-friendly spin on the classic milk chocolate Easter egg with its farm-to-bar cacao confection. The egg-shaped treat combines 37% Columbian cacao with coconut and chia seeds for a more sophisticated take on [sugary Easter treats](https://www.trendhunter.com/trends/special-edition-easter-boxes). Notably, the Cox & Co. product is wrapped in sustainable packaging, as it uses a fully biodegradable card with vegetable-based inks to catch the eyes of consumers, plus a compostable film bag made from wood pulp to preserve the delicate honeycomb-like chocolate egg until it's ready to be eaten. While there are plenty of plastic-wrapped [chocolate Easter eggs](https://www.trendhunter.com/trends/easter-2025) popping up, these ones appeal to consumers who are looking to indulge and do so mindfully. Image Credit: Cox & Co. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Easter Eggs:** There is a disruptive innovation opportunity for companies to create Easter eggs that use sustainable materials and ingredients. - **Sophisticated Easter Treats:** There is a disruptive innovation opportunity for companies to create Easter treats that combine traditional flavors with sophisticated ingredients. - **Sustainable Packaging:** There is a disruptive innovation opportunity for companies to create sustainable packaging solutions that use biodegradable materials and vegetable-based inks. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can capitalize on the trend of eco-friendly Easter treats by using sustainable ingredients and packaging. - **Packaging:** Companies in the packaging industry can capitalize on the trend of sustainable packaging by creating biodegradable solutions and using vegetable-based inks. - **Retail:** Retailers can capitalize on the trend of sophisticated Easter treats by offering unique and high-quality options to consumers. ## Related on Trend Hunter - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Sustainable Easter Chocolate Packaging](https://www.trendhunter.com/trends/happi-1.md) - [Artisan Flavor Easter Chocolates](https://www.trendhunter.com/trends/happi-easter-eggs.md) - [Ethical Easter Chocolate Products](https://www.trendhunter.com/trends/tonys-chocolonely-chunky-egg.md) - [Carob-Based Easter Eggs](https://www.trendhunter.com/trends/chocolate-free-easter-eggs.md) - [Cocoa-Free Easter Eggs](https://www.trendhunter.com/trends/cocoafree-easter-egg.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md) - [Textural Flat Easter Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-eggs.md)