# Chocolate-covered Honeycomb Candies Trader Joe's Added New Milk Chocolate Covered Honeycomb Candy By Katherine Pendrill | Published 2024-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-chocolate-covered-honeycomb-candy References: [traderjoes](https://www.traderjoes.com/home/products/pdp/milk-chocolate-covered-honeycomb-candy-077330)  [Trader Joe's](https://www.trendhunter.com/trends/milk-chocolate-covered-gummy-bears) is well-known for creating some of the most [craveable snack foods](https://www.trendhunter.com/trends/trader-joes-peanut-brittle) and its new Milk Chocolate Covered Honeycomb Candy is no exception. Perfect for fans of classic sponge candy, the new Milk Chocolate Covered Honeycomb Candy combines the sweetness of honey with the rich and creamy taste of milk chocolate. The candy is made by boiling a thick syrup of sugar and honey, and then adding in baking soda. The mixture is then carefully poured into trays, and as it cools, the baking soda will dissolve and leave behind air pockets that resemble a classic honeycomb pattern. As Trader Joe's explains, the honeycomb candy is then enrobed in rich milk chocolate, "creating an irresistible juxtaposition of [creamy and crunchy textures](https://www.trendhunter.com/trends/milk-chocolate-hazelnut-pralines) and caramel and chocolate flavors that’s quite enjoyable on its own, or when paired with a strong cup of tea. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 70% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Milk Chocolate Covered Treats:** Opportunity to innovate with new milk chocolate-covered confectionery items beyond honeycomb candies. - **Gourmet Snack Creations:** Potential for developing upscale snack offerings by combining classic flavors with premium ingredients. - **Texture-driven Confectionery:** Exploration of confectionery products that play with contrasting textures like creamy chocolate and crispy honeycomb. ### Who This Affects Most - **Confectionery Industry:** Chance to introduce artisanal confectionery products that elevate traditional treats with gourmet twists. - **Premium Food Market:** Space for growth in the market for high-quality snack options that boast sophisticated flavors and textures. - **Specialty Candy Retail:** Possibility for specialty candy retailers to offer unique and indulgent confectionery experiences to discerning customers. ## Related on Trend Hunter - [Chocolate-Covered Gummy Bears](https://www.trendhunter.com/trends/milk-chocolate-covered-gummy-bears.md) - [Candy Cane-Coated Marshmallows](https://www.trendhunter.com/trends/dark-chocolate-dipped-candy-cane-marshmallows.md) - [Cocoa-Coated Peanut Butter Marshmallows](https://www.trendhunter.com/trends/peanut-butter-cocoa-marshmallows.md) - [Chocolate-Covered Peanut Puffs](https://www.trendhunter.com/trends/dark-chocolate-bamba-snacks.md) - [Salty Chocolate Snack Clusters](https://www.trendhunter.com/trends/snacky-clusters.md) - [Nutty Coconut Candy Clusters](https://www.trendhunter.com/trends/coconut-cashew-candy-clusters.md) - [Caramel Candy Brownie Bites](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters.md) - [Hard Shell Peanut Candies](https://www.trendhunter.com/trends/peanut-butter-pillows.md) - [Snack-Sized Candy Bars](https://www.trendhunter.com/trends/teensy-candy-bars.md)