# Hybrid Speculoos Chocolate Bars Lotus Biscoff’s Milk Chocolate Biscoff Cream is Coming This August By Katherine Pendrill | Published 2022-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-chocolate-biscoff-cream References: [bustle](https://www.bustle.com/life/where-to-buy-milk-chocolate-biscoff-cream-bar-uk) & [instagram](https://www.instagram.com/p/ChRV7EoMBqz/)  [Lotus Biscoff](https://www.trendhunter.com/trends/lotus-biscoff) biscuits are a classic treat and now the brand is giving fans even more ways to enjoy the taste of speculoos with its new Milk Chocolate Biscoff Cream bar. A hybrid treat, the new Milk Chocolate Biscoff Cream combines the buttery and malty taste of classic Lotus Biscoff biscuits with the rich creaminess of a milk chocolate shell. As a press release from the brand explains, "A chocolate bar with a twist, the Lotus Biscoff bar features the iconic smooth Lotus Biscoff spread encased within a creamy Belgian milk chocolate shell that is speckled with crunchy Lotus [Biscoff biscuit pieces](https://www.trendhunter.com/trends/nestl-choco-trio)." Lotus Biscoff’s new Milk Chocolate Biscoff Cream bar will officially arrive in the U.K. on August 15 at 500 [Co-Op](https://www.trendhunter.com/trends/vita-coco-chocolot) grocery stores across the country. Image Credit: @lotusbiscoffuk on Instagram ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Treats:** The combination of two different types of treats into one, presents an opportunity for creating new delicious and unique products. - **Combining Flavors:** Incorporating popular flavors and products into each other present new flavor profiles and opportunities for innovation. - **Innovative Product Launches:** Launching unique and innovative products can create a buzz and drive sales for brands. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on creating new and exciting hybrid treats that combine different flavors and types of sweets. - **Grocery Retail:** Grocery retailers can benefit from partnering with brands to exclusively launch innovative products like the Lotus Biscoff Milk Chocolate Biscoff Cream bar. - **Food Manufacturing:** Food manufacturers can take advantage of the trend of creating hybrid treats and combine their own product lines to create unique flavor combinations. ## Related on Trend Hunter - [Biscuit-Infused Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff.md) - [Cookie Ice Cream Sandwiches](https://www.trendhunter.com/trends/lotus-biscoff.md) - [Collaboration Biscuit Spread Products](https://www.trendhunter.com/trends/lotus-biscoff-kitkat-bites.md) - [Cookie Butter Easter Eggs](https://www.trendhunter.com/trends/mondelez-international-1.md) - [Collaboration Cookie Spread Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-lotus-bakeries.md) - [Crispy Biscuit Ice Creams](https://www.trendhunter.com/trends/lotus-biscoff-mcflurry.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md) - [Collaboration Cookie Ice Creams](https://www.trendhunter.com/trends/hagendazs-caramel-biscuit-cream.md) - [Cookie Butter Protein Bars](https://www.trendhunter.com/trends/trek-power-biscoff.md)