# Alternative Milk Chocolates 'The Mast Brothers' Make Unique Goat and Sheep Milk Chocolate Bars By Laura McQuarrie | Published 2016-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-chocolate-bars References: [mastbrothers](http://mastbrothers.com/products/goat-milk-chocolate-bars) & [telegraph](http://www.telegraph.co.uk/food-and-drink/features/drinking-vinegar-and-goat-milk-chocolate-the-new-york-food-trend/) Milk chocolate bars are incredibly popular around the world, but dark chocolate seems to present itself as a more premium option in the eyes of many consumers. But The [Mast Brothers](https://www.trendhunter.com/trends/vanilla-bullseyes-chocolate-bar) are setting themselves apart as high-end chocolate producers by making milk chocolate from sources other than cow's milk—the MAST 'Goat Milk Chocolate' is made with Dutch [goat milk](https://www.trendhunter.com/trends/goat-gift-box), while the 'Sheep Milk Chocolate' is prepared with milk from Italian sheep. Rather than adopting homespun branding that features farm motifs, the design-centric packaging gives away no hints that there's anything unusual about these [milk chocolate bars](https://www.trendhunter.com/trends/km-extravirgin-milk-chocolate-winter-spice). Consumers craving exotic food and beverages have created a unique niche in the specialty dairy market that's being filled with ice cream desserts, yogurts and milk beverages that are made with unconventional animal products. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Milk Products:** Disruptive innovation opportunity: Explore new sources of milk such as goat milk and sheep milk to create unique milk-based products. - **Premium Alternative Chocolate:** Disruptive innovation opportunity: Develop high-end milk chocolates using non-traditional milk sources to cater to consumers seeking a more luxurious chocolate experience. - **Design-centric Packaging:** Disruptive innovation opportunity: Create visually appealing packaging for alternative milk chocolates to differentiate from competitors and attract consumers seeking unique and premium products. ### Sectors Adopting This - **Specialty Dairy Market:** Disruptive innovation opportunity: Introduce unconventional milk-based products in the specialty dairy market to cater to consumers looking for unique and alternative food and beverage options. - **Gourmet Chocolate Industry:** Disruptive innovation opportunity: Explore the use of goat milk and sheep milk in gourmet chocolates to tap into a niche market segment seeking novel and high-quality chocolate offerings. - **Exotic Dairy Products:** Disruptive innovation opportunity: Expand the range of dairy products made from unconventional animal sources to cater to consumers interested in exploring new and exotic flavors in their food and drink choices. ## Related on Trend Hunter - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md) - [Mushroom Milk Chocolates](https://www.trendhunter.com/trends/oodaalolly.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Textural Oat Milk Chocolates](https://www.trendhunter.com/trends/7th-heaven-chocolates.md) - [Plant-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/lovo-chocolate-bars.md) - [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Oat-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/oat-based-milk-chocolate.md) - [Vegan Milk Candy Bars](https://www.trendhunter.com/trends/vegan-milk-chocolatebar.md)