# Chocolate Champagne Bubbles Milk Branding Devises a Clever New Year Gift for its Cilents By Susan Keefe | Published 2012-01-11 | Updated 2012-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-branding References: [thedieline](http://www.thedieline.com/blog/2012/1/11/milk-chocolate-bubbles-champagne.html) & [milk.ua](http://www.milk.ua/) Package design firm Milk Branding presented these bubbly New Year tokens to its faithful clients. The concept came from the idea of pairing down champagne to its most pleasurable component: the bubbles. Taking a cue from the firm's own name, Milk Branding decided to fill [elegant champagne bottles](https://www.trendhunter.com/trends/ceci-1938) with [milk chocolate bubbles](https://www.trendhunter.com/trends/aero-caramel-bubbles). They dubbed the concoction the exclusive 2012 Vintage Bubbles Only Champagne. To complement this original idea, Milk Branding went all out with a few choice labeling accents. Utilizing heavy stark white paper adorned with elegant gold script, Milk Branding crafted a piece of appealing [luxury](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box) that inherently makes the recipient feel spoiled. As a final crowning feature, Milk Branding chose a golden cap to keep the chocolate bubbles securely inside bottle. Elegant, indulgent and terribly clever, this packaging shows that Milk Branding certainly knows how to spoil its clients. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Luxury Packaging:** As seen in Milk Branding's champagne bottle chocolate packaging, incorporating luxury packaging is a trend that businesses can leverage to create memorable unboxing experiences for their clients. - **Creative Gifting:** Milk Branding's chocolate champagne bubbles can inspire businesses to create unique and creative gifts for their clients, helping build stronger relationships and brand loyalty. - **Non-traditional Combinations:** The chocolate champagne bubbles packaging demonstrates that non-traditional combinations can create unique experiences that excite and delight customers, opening doors for innovative product offerings for businesses. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage the luxury packaging trend and incorporate it into their product packaging, providing customers with an elevated experience while enhancing brand image. - **Retail:** The creative gifting trend can be used by the retail industry to create unique and memorable customer experiences, making their brand stand out among competitors. - **Marketing and Advertising:** Businesses in the marketing and advertising industry can take inspiration from Milk Branding's non-traditional combination and develop bold and innovative concepts for their clients, creating a disruptive approach to traditional marketing strategies. ## Related on Trend Hunter - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Beer Glass-Themed Chocolates](https://www.trendhunter.com/trends/chocolate-chalices.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Festive Boba Bottles](https://www.trendhunter.com/trends/holiday-bubble-tea.md)