# Extraterrestrial Milk Branding This Milk Branding Concept Features a UFO Space Ship Lid By Rebecca Byers | Published 2016-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-branding-concept References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/03/molocow-concept-milk-package-concept.html) This unique milk branding concept was created by Imedia Creative Bureau of Bishkek, Kyrgyzstan. Using [glass and plastic](https://www.trendhunter.com/trends/Rithms-Enlite) as its main materials, the dynamic concept puts the emphasis on the quality and freshness of the milk itself by providing a 360-degree view of the product inside the bottle. The brand's logo is an illustration of a cow being beamed up to a space craft, which is embossed along with the brand name "MOLOCOW" on the front of the triangular glass bottle. The sleek branding showcases the [purity of the product](https://www.trendhunter.com/trends/remilk-the-new-milk) by presenting it in its entirety. While not directly targeted at children, the playful milk branding concept is sure to make breakfast go a little smoother at the start of the school day. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Incorporating glass and plastic materials in milk packaging offers a 360-degree view of the product and emphasizes freshness. - **Playful Branding:** Using an embossed logo of a cow being beamed up to a space craft on the bottle, this milk brand concept appeals to consumers looking for a fun and unique experience. - **Visual Storytelling:** The concept of showcasing the entirety of the product through a 360-degree view provides an engaging way to communicate the quality and purity of the milk. ### Who This Affects Most - **Food and Beverage:** The milk packaging concept presents an opportunity for dairy companies to differentiate their product through sustainable packaging and playful branding. - **Design and Advertising:** Design agencies can leverage the trend of visual storytelling in product packaging to create unique and engaging branding concepts for their clients. - **School and Education:** The playful milk branding concept can provide an enhanced breakfast experience for children, making it an opportunity for schools and educational institutions to explore partnerships with milk brands. ## Related on Trend Hunter - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Blue-Hued Superhero Milks](https://www.trendhunter.com/trends/trumoo-fantastic-berry.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Sci Fi-Inspired Blue Milks](https://www.trendhunter.com/trends/blue-milk-1.md)