# Marbled Butterscotch Bars Trader Joe's Milk and Dark Chocolate Bar is Highly Shareable By Laura McQuarrie | Published 2019-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milk-and-dark-chocolate-bar References: [traderjoes](https://www.traderjoes.com/digin/post/milk--dark-chocolate-butterscotch-bits-bar) Chocolate lovers are often forced to choose between enjoying one type of chocolate over the other but no compromises are necessary with this new product from [Trader Joe's](https://www.trendhunter.com/trends/pound-plus), which takes the form of a [milk and dark chocolate bar](https://www.trendhunter.com/trends/dubai-style-pistachio-dark-chocolate). The Trader Joe’s Milk & Dark Chocolate Butterscotch Bits Bar shares the "accessibility of a classic milk chocolate bar" along with a moderate amount of dark chocolate and crunchy pieces of butterscotch to enhance the texture of the treat. The marbled chocolate bar boasts a shareable shape with sections that can easily be snapped off in triangular pieces. While the chocolate bar certainly has the potential to satisfy a sweet tooth at any time, Trader Joe's highlights the treat's ability to be shared and portioned as being particularly ideal for travel or watching movies or TV. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Blended Chocolate Products:** Opportunities for blending milk chocolate with dark chocolate and exciting textures to cater to diverse market preferences. - **Shareable Chocolate Bars:** Innovative approaches to packaging and marketing chocolates that are specifically designed for multi-person consumption experiences. - **Convenient and Travel-friendly Chocolates:** New packaging design and marketing strategy specifically promoting the portability of chocolates for busy trade and on-the-go snacking. ### Industries Being Reshaped - **Confectionery Industry:** Companies in the industry can leverage the trend towards blended chocolate products and shareable, bite-sized pieces to target a wider audience and boost sales. - **Convenience and Grocery Stores:** Retail stores can team up with manufacturers to create exclusive shareable chocolate bars and bundled promotions for easy consumption on-the-go. - **Tourism and Hospitality Industry:** Hotels and restaurants can explore unique packaging ideas and include these chocolate bars in their offerings for guests particularly interested in convenience and unique culinary experiences. ## Related on Trend Hunter - [Pretzel-Studded Chocolate Bars](https://www.trendhunter.com/trends/pound-plus.md) - [Strawberry-Studded Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-strawberry-bar.md) - [Almond-Studded Chocolate Bars](https://www.trendhunter.com/trends/pound-plus-milk-chocolate-bar-with-almonds.md) - [Caffeinated Dark Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-coffee-buzz-bar.md) - [Crispy Rice Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars-with-crispy-rice-cocoa-nibs.md) - [Chocolate Bar Variety Packs](https://www.trendhunter.com/trends/wicked-good-mini-chocolate-bars.md) - [Oat-Based Chocolate Bars](https://www.trendhunter.com/trends/oat-chocolate-bars.md) - [Caramel-Filled Chocolate Hearts](https://www.trendhunter.com/trends/dark-chocolate-caramel-hearts.md) - [Caramel Candy Brownie Bites](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters.md)