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# Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone

By Laura McQuarrie | Published 2014-09-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/milk-ad
References: [adsoftheworld](http://adsoftheworld.com/media/online/premialle_worlds_first_interactive_milk_degustation) & [premialle.ua](http://premialle.ua/)

This [interactive milk ad](https://www.trendhunter.com/trends/gulf-union-foods) from Premialle is set up as a [multi-device experience](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) that requires the use of both a phone and a computer.

After visiting the Premialle site, users are prompted to connect their mobile phone or tablet to WiFi, and enter the web address into their device and plug in the unique code, or simply [scan the QR code](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) that appears onscreen. From there, the experience will let you simulate pouring milk from your smartphone into the glass that's on your computer screen.

If you don't happen to have a smartphone on hand while visiting the site, it's also possible to try the experience with your computer's mouse, but it's just not as much fun.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 77% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Advertising:** The interactive milk ad demonstrates the potential for brands to engage consumers through multi-device experiences.
- **Multi-device Experiences:** The use of both a phone and a computer in the ad highlights the growing trend of creating interactive experiences that span multiple devices.
- **Connected Consumer Devices:** The ad promotes the need for connected devices, such as smartphones and computers, as consumers increasingly expect seamless integration between devices.

### Where This Applies

- **Advertising and Marketing:** The interactive milk ad presents opportunities for advertisers to create engaging and immersive campaigns that utilize multi-device interactions.
- **Technology and Electronics:** The trend of multi-device experiences drives the demand for innovative technologies that enable seamless connectivity between smartphones, tablets, and computers.
- **Food and Beverage:** The use of an interactive milk ad showcases how the food and beverage industry can leverage technology to create unique and memorable brand experiences.

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