# Modern Military-Style Clothing Undefeated's Fall Line Fuses Bright Graphic Prints with Army Looks By Riley von Niessen | Published 2016-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/militarystyle-clothing References: [highsnobiety](http://www.highsnobiety.com/2016/08/24/undefeated-fall-2016) & [undefeated](http://undefeated.com/?fgb) 'Undefeated,' an American clothing label, is following up its designs that honored the US athletes who took part in the Rio games this summer with a [fall-ready collection](https://www.trendhunter.com/trends/undercover-5) that makes prominent use of military-style clothing. This includes a number of masculine olive-toned jackets, sweatsuits and t-shirts that state "ARMY VS ARMY" on the front. Some of the other pieces stray from the military-style clothing theme however, with [vibrant plaid prints](https://www.trendhunter.com/trends/khaotique-noir) and collared long-sleeves thrown into the mix. While the brand states its name over many of the pieces boldly, others feature it very minimally. In addition to this, Undefeated includes the attitude-heavy phrase "F*ck an apology. I'm not sorry for anything" embroidered onto the sleeve of a jacket, a tee with the words "FOUL PLAY" written, as well as a hat that warns onlookers by simply stating "PLAYER." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 87% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Military-inspired Fashion:** Disruptive innovation opportunity: Create a line of military-style clothing that combines bold graphics and vibrant prints. - **Emphasis on Attitude and Individuality:** Disruptive innovation opportunity: Design garments with provocative statements and embroidery to cater to customers seeking unique self-expression. - **Mixing Traditional and Contemporary Styles:** Disruptive innovation opportunity: Merge military-inspired clothing with unexpected elements, such as plaid prints and collared long-sleeves, to appeal to fashion-forward consumers. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Collaborate with clothing brands to produce military-style fashion lines. - **Streetwear:** Disruptive innovation opportunity: Create streetwear collections that incorporate military-inspired designs and bold graphics. - **Apparel Manufacturing:** Disruptive innovation opportunity: Develop new manufacturing techniques to efficiently produce military-style clothing with unique embellishments. ## Related on Trend Hunter - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Agile Athletic Gear Collections](https://www.trendhunter.com/trends/under-armour-unstoppable.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Game-Themed Tactical Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)