# Revitalized Military-Inspired Menswear Rabbithole London Added a New Series to Its Seasonal Range By Riley von Niessen | Published 2016-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/militaryinspired-menswear References: [hypebeast](http://hypebeast.com/?post=1766850) & [hbx](https://hbx.com/brands/rabbithole-london) At the end of summer, 'Rabbithole London,' a UK clothing label, debuted a lookbook for Fall/Winter 2016 that modernized workwear from the 1980s, now, it's back with a fresh lookbook that's also for Fall/Winter 2016 which boasts military-inspired menswear. Like its last offerings, 'Grey Area' makes use of strong vintage motifs and it's clear that some of the [workwear staples](https://www.trendhunter.com/trends/beams-plus-fw25) from it have transitioned to the newest lookbook as well. That said, Rabbithole London strays from it by taking on [camouflage prints](https://www.trendhunter.com/trends/khaotique-noir) for the military-inspired menswear, however it does so in a way that's a little less traditional -- adapting the usual colorway so that it pops out more starkly. In addition to this, Rabbithole London includes shirts and pants that utilize a textured material that's almost towel-like, as well as [denim jackets, bombers](https://www.trendhunter.com/trends/apresse-2026) and more. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 43% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Modernized Workwear:** The trend of modernizing workwear from past eras presents opportunities for innovative designs and materials. - **Military-inspired Menswear:** The trend of military-inspired menswear allows for creative reinterpretations of traditional camouflage prints and colorways. - **Textured Materials:** The trend of utilizing textured materials, such as towel-like fabrics, opens up possibilities for unique and tactile clothing designs. ### Where This Applies - **Fashion Industry:** The fashion industry can explore opportunities in modernizing workwear and incorporating military-inspired menswear into their collections. - **Textile Industry:** The textile industry can capitalize on the demand for textured materials, providing innovative fabric options for fashion designers. - **Apparel Manufacturing Industry:** The apparel manufacturing industry can embrace the trend of modernized workwear and military-inspired menswear by integrating new production techniques and adapting to changing consumer preferences. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md)