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# Understated Military Menswear
Hardy Amies' Latest Runway Collection is Elegantly Uniformed

By Jana Pijak | Published 2014-09-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/military-menswear
References: [wallpaper](http://www.wallpaper.com/fashion/fashionweeks/2014/aw/mens/london) & [hardyamies](http://hardyamies.com/)

Military menswear looks reigned at the Hardy Amies Fall 2014 runway show. The dapper presentation was entitled 'The Monogrammed Spy' and boasted [classically elegant staples](https://www.trendhunter.com/trends/fallwinter-2025) with a contemporary twist. The collection's [military menswear looks](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) referenced the classic army uniform and re-imagined traditional suiting in a fresh and youthful way.

The collection was designed with the modern gentleman in mind and boasted a range of pieces that could be worn to both a work meeting and an upscale dinner party. Mixing monochromatic and colored tones, the Hardy Amies Fall 2014 collection is elegantly paired. Its [subtle blue and rusted brown colors](https://www.trendhunter.com/trends/still-doesnt-matter) added warmth to grey and black pieces while its structured silhouettes looked to the past for their reference.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 16% | Activity: 26% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Military Menswear:** Opportunity for designers to create modern and elegant reinterpretations of classic army uniforms.
- **Contemporary Twist:** Chance to infuse traditional suiting with fresh and youthful elements.
- **Structured Silhouettes:** Space for innovation in creating tailored pieces that reference the past.

### Where This Applies

- **Fashion:** Fashion designers and brands can explore new designs and collections inspired by military menswear.
- **Luxury Retail:** Luxury retailers can offer sophisticated and stylish options for the modern gentleman.
- **Textile and Apparel Manufacturing:** Manufacturers can capitalize on the demand for military-inspired pieces by producing high-quality garments with structured silhouettes.

## Related on Trend Hunter

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- [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md)
- [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md)
- [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md)
- [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)
- [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)
- [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)
- [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)
- [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md)
