# Militant Summer Clothes 'Thrills' Exclusively Uses Army Green in Its New Clothing Line By Madison Mackay | Published 2018-01-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/militant-colored-summer-clothes References: [thrills.co](https://thrills.co/collections/militant-new-utilitarian-styles-2?utm_source=Thrills+Co&utm_campaign=558687bc3d-EMAIL_CAMPAIGN_2018_01_14&utm_medium=email&utm_term=0_0f9fba20ec-558687bc3d-189226513&mc_cid=558687bc3d&mc_eid=43d1836528) Australia-based clothing label 'Thrills' is getting geared up for the [warm weather](https://www.trendhunter.com/trends/california-summer) with new [militant colored summer clothes](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket). All styles are offered exclusively in army green, including t-shirts, board shorts, women's bathing suits, dresses and skirts. With a unique style and incredible sense of humor, the company is known for its dark depictions of Australia; the brand consistently features bold prints of skulls, alcohol, and skateboarding culture. These simplistic pieces all represent an "old-school biker style." Dark army green colors and utilitarian styles are very popular in the fashion world from punk streetwear to beachwear, so mixing these two themes together creates a wide range of clothing for any consumer. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 89% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Militant Summer Clothes:** The trend of using army green exclusively for summer clothes can disrupt the traditional bright and colorful fashion trend for the warm season. - **Utilitarian-style Fashion:** The trend of utilitarian styles in fashion creates opportunities for brands to innovate with functional yet stylish clothing pieces. - **Dark Humor Prints:** The trend of using dark humor prints creates an opportunity for brands to push boundaries and connect with consumers who appreciate this style of humor. ### Where This Applies - **Fashion Retail:** Fashion retailers can incorporate the utilization of army green colors and utilitarian style to appeal to consumers looking for a unique style. - **Beachwear Industry:** The utilization of army green colors in beachwear clothing can disrupt the traditional bright and colorful beachwear style and present a fresh fashion trend for consumers who prefer muted colors. - **Skate and Streetwear Industry:** Skate and streetwear brands can incorporate dark humor prints into their clothing to appeal to consumers with a unique style and sense of humor. ## Related on Trend Hunter - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md)