# Apocalyptic Fashion Ads (UPDATE) The Full Miley Cyrus for Marc Jacobs SS14 Ads Are Somber By Laura McQuarrie | Published 2014-03-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/miley-cyrus-for-marc-jacobs References: [style.mtv](http://style.mtv.com/2014/03/06/miley-cyrus-marc-jacobs-campaign-new/) & [marcjacobs](http://www.marcjacobs.com/) Earlier this year, a single image of Miley Cyrus for Marc Jacobs popped up online, without much announcement that it was already in magazines. Now, photographer photographer David Sims' [full campaign images](https://www.trendhunter.com/trends/alessandro-micheles) by for [Marc Jacobs Spring/Summer 2014 collection](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) are out, following the same somber tone of the first image and lots more Miley. Miley takes the forefront, along with a few other girls who look like they've just washed up on a beach, although the ads look more like the aftermath of a shipwreck than a Miley-grade party — there's much more brooding and being pensive than twerking and tongues hanging out. Although the girls in this [Marc Jacobs ad](https://www.trendhunter.com/trends/gibson-and-marc-jacobs) may be stranded, they really couldn't make being stranded in some dark, desolate place seem any more fabulous. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Apocalyptic Fashion:** Opportunity for fashion brands and designers to create clothing and accessories that reflect a darker, post-apocalyptic aesthetic. - **Somber Advertising:** Chance for advertising agencies and marketers to develop campaigns that evoke a more serious and introspective tone, appealing to consumers seeking emotional depth in messaging. - **Celebrity Brand Collaborations:** Potential for more collaborations between fashion brands and celebrities to generate buzz and captivate audiences. ### Sectors Adopting This - **Fashion:** Fashion industry can tap into the demand for edgy, post-apocalyptic styles and incorporate them into their designs and collections. - **Advertising:** Advertising industry has the opportunity to experiment with different emotions and moods in their campaigns, moving away from traditional upbeat and cheerful approaches. - **Entertainment:** Entertainment industry can explore partnerships between celebrities and brands to create unique and captivating advertising content. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)