# Superhero Ethnicity Revamps African American and Hispanic Miles Morales is Now Spiderman By Jason Soy | Published 2011-08-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/miles-morales References: [geektyrant](http://geektyrant.com/news/2011/8/2/marvel-reveals-the-new-ultimate-spider-man.html) & [usatoday](http://www.usatoday.com/life/comics/2011-08-01-black-spider-man_n.htm) There was nothing in the Spider-Man comics that required the web slinger to be of Caucasian ethnicity, so [Marvel Comics](https://www.trendhunter.com/trends/spidernoir) is introducing Miles Morales, Peter Parker's replacement after the hero's death in the Ultimate Spider-Man series. Miles Morales is of half African American, half Hispanic descent and he will maintain all of the quick-witted, friendly neighborhood hero's powers. How Miles Morales came to acquire his powers will be explained when he makes his debut in Ultimate Fallout #4, to be released on August 3, 2011. **Implications** - Consumers appreciate products which accurately reflect the buyers' identity, which is a major factor in why Marvel is [racially diversifying](https://www.trendhunter.com/trends/riley-by-jilly-bing) their gallery of superheroes. Corporations with decade-old mascots may also consider modernizing their figureheads in order to reflect contemporary times. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Racial Representation in Superheroes:** There is a growing demand for superheroes that represent diverse ethnicities, providing an opportunity for companies to create inclusive and relatable characters. - **Consumer Demand for Authenticity:** Consumers are seeking products and media that accurately reflect their own identities, presenting a potential for companies to cater to diverse audiences and create meaningful connections. - **Updating Legacy Characters:** Established brands and franchises should consider modernizing their mascots and characters to stay relevant and resonate with contemporary audiences. ### Who This Affects Most - **Comic and Entertainment:** The comic book and entertainment industry has an opportunity to diversify their superhero lineups and create new narratives that appeal to a wider range of audiences. - **Marketing and Branding:** Companies with long-standing mascots or brand characters should reevaluate and modernize their representations to reflect the evolving demographics of their target markets. - **Media and Publishing:** Media and publishing companies can embrace diversity by showcasing more inclusive and representative characters, attracting diverse readership and viewership. ## Related on Trend Hunter - [Superhero-Branded Cereals](https://www.trendhunter.com/trends/wheaties-x-marvels-spiderman-2.md) - [Noir Superhero Premieres](https://www.trendhunter.com/trends/spidernoir.md) - [Upcoming Dark Superhero Series](https://www.trendhunter.com/trends/spiderman-noir.md) - [Deluxe Superhero Console Games](https://www.trendhunter.com/trends/playstations-spiderman-2.md) - [Superhero-Themed Cereal Boxes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-1.md) - [Superhero-Inspired Comic Series](https://www.trendhunter.com/trends/marvel-collection.md) - [Sci-Fi Gaming Controllers](https://www.trendhunter.com/trends/spiderman-miles-morales-controller.md) - [Reimagined Beloved Character Comics](https://www.trendhunter.com/trends/marvel-and-disney.md) - [Retro Comic-Book Style Animations](https://www.trendhunter.com/trends/your-friendly-neighborhood-spiderman.md)