# Gen Z Deodorants Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors By Laura McQuarrie | Published 2023-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/miles-clean-deodorant References: [thebrunswicknews](https://thebrunswicknews.com/news/business/former-target-exec-to-launch-teen-deodorant-in-target-next-month/article_970b4a1e-8f28-5ba8-9e4c-115ec6b4ccc8.html) & [hey-miles](https://hey-miles.com/products/clean-deodorant) Safflower oil, arrowroot powder and tapioca starch are some of the [simple yet effective ingredients](https://www.trendhunter.com/trends/jack-henry-deodorant) that power Miles' Clean Deodorant. Miles got its start when Carly Broderick knew that she would soon need a deodorant for her 10-year-old son approaching puberty. Unsatisfied with the traditional options on the market with overpowering scents and overly masculine marketing, Broderick came up with Miles, a brand that supports teens and tweens, and represents the journey they take throughout adolescence. "A lot of the legacy brands, their marketing represents a very traditional view of masculinity, and I don't really think that's what [Gen Z](https://www.trendhunter.com/trends/everedens-new-scent-category) is all about," Broderick says, "I think Gen Z is much more about individuality." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 86% | Freshness: 14% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clean Deodorants:** Opportunity for other companies to create and market deodorants with simple and effective ingredients, specifically targeted towards tweens and teens - **Gender-neutral Marketing:** Opportunity for companies to pivot from traditional gendered marketing tactics towards more inclusive and individualistic branding - **Gen Z-centric Products:** Opportunity for companies to create and market products that cater specifically to Gen Z consumers' values and preferences ### Industries Being Reshaped - **Personal Care:** Opportunity for other personal care companies to create products for tweens and teens that promote confidence and individuality - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to advise their clients on the importance of gender-neutral and individualistic branding to appeal to Gen Z consumers - **Retail:** Opportunity for retailers to create a specific section or product line in their store that caters to Gen Z consumers' preferences and values ## Related on Trend Hunter - [Tween-Targeted Deodarants](https://www.trendhunter.com/trends/neon-goat.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Gen Z Grooming Products](https://www.trendhunter.com/trends/lynx-sunset-fresh.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md)