# In-Flight Flirting Services Virgin America Makes Canoodling Easier by Joining the Mile-High Club By Ian Andrew Panganiban | Published 2013-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milehigh-club References: [clickorlando](http://www.clickorlando.com/news/virgin-america-flights-allow-milehigh-flirting/-/1637132/19871644/-/85i0f3/-/index.html) & [virgin](http://www.virgin.com/gateways/virginairlines/) Airplane flights are often long and uneventful and that's probably why Virgin America introduced a function on its flights that allows passengers to [send drinks to other passengers](https://www.trendhunter.com/trends/premium-inflight-beverage), increasing their odds of becoming a part of the mile-high club. The service is done through the plane's [in-flight entertainment system](https://www.trendhunter.com/trends/sponsored-in-flight-wi). A detailed map of the seat plan is made available to the passenger who wants to send a drink -- making it easier and less awkward for passengers to find that potential love connection. The flight hook-up system also features a list of available drinks, snacks, and meals passengers can send to one another. The service also integrates a [seat-to-seat instant messaging system](https://www.trendhunter.com/trends/united-airlines-and-starlink) in the mix, making it easier to chat with one another -- just hope the person messaging you is someone you could be interested in. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **In-flight Socializing:** Disruptive innovation opportunity: Develop platforms or apps that facilitate social interactions and networking among passengers during flights. - **Personalized In-flight Services:** Disruptive innovation opportunity: Create customizable in-flight entertainment and service options that cater to individual passengers' preferences, enhancing their overall experience. - **Integrated Communication Systems:** Disruptive innovation opportunity: Implement advanced communication technologies on flights to enable seamless and interactive communication between passengers, enhancing the social aspect of air travel. ### Who This Affects Most - **Airlines:** Disruptive innovation opportunity: Explore innovative ways to enhance the in-flight experience, focusing on socializing and personalized services to attract and retain passengers. - **Entertainment Technology:** Disruptive innovation opportunity: Develop new entertainment technologies specifically designed for in-flight use, incorporating social features and tailored experiences. - **Communication Technology:** Disruptive innovation opportunity: Create advanced communication systems and platforms for airlines to enable seamless and interactive communication between passengers, revolutionizing the in-flight social experience. ## Related on Trend Hunter - [THC-Infused Inflight Drinks](https://www.trendhunter.com/trends/thc-infused-sodas.md) - [In-Flight Cocktail Menus](https://www.trendhunter.com/trends/alaska-airlines.md) - [Airline-Inspired Cocktail Lounges](https://www.trendhunter.com/trends/carry-on-airlines.md) - [Refreshing Inflight Spritzes](https://www.trendhunter.com/trends/skyhigh-spritz.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Inflight Fizzy Cocktails](https://www.trendhunter.com/trends/ohza.md) - [Festive In-Flight Serves](https://www.trendhunter.com/trends/black-cow-1.md) - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md)