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# Mile Long Dresses
$5,000 Wedding Gown In Poland Has Thousands of Crystals

By Going Like Sixty | Published 2009-04-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mile-long-dresses-world-record-wedding-gown-in-poland
References: [javno](http://www.javno.com/en/foto.php?id=22&rbr=13203&idrf=562906)

You want over-the-top for your wedding dress? Try the e-Marriage Festival where a wedding gown a mile long was displayed. The train of the dress is loaded down with 7,000 glittering Austrian Swarovski crystals.

Romanian designer Oana Comanescu designed the gown and had a team work 70 days to make the gown which is priced at a fairly reasonable $5,000. The mile-long wedding gown will be sold at the festival by auction.

Previous record was held by a wedding dress (4,468 ft) designed by Andreas Evstratiou in Cyprus.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 47% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Mile-long Dresses:** The trend of mile-long dresses is emerging in the fashion industry, providing an opportunity for designers to experiment with unconventional designs and materials.
- **Luxury Wedding Wear:** As weddings become more extravagant, there is a growing demand for luxury wedding wear such as the $5,000 gown adorned with thousands of Swarovski crystals, presenting an opportunity for high-end fashion brands to cater to this market.
- **Exclusive Wedding Auctions:** The popularity of the mile-long wedding gown auction at the e-Marriage Festival highlights the potential for exclusive wedding auctions, creating a new market for rare and unique wedding items.

### Industries Being Reshaped

- **Fashion Industry:** The trend of mile-long dresses in the fashion industry creates an opportunity for designers and clothing manufacturers to adopt innovative materials and technology to create one-of-a-kind designs.
- **Luxury Fashion Brands:** As wedding wear becomes more extravagant, luxury fashion brands can capitalize on this trend by creating exclusive collections for high-end customers.
- **Auction Industry:** Exclusive wedding auctions could become a new market niche, presenting opportunities for auction houses, event planners, and wedding agencies to partner and capitalize on this trend.

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