# Branded Airfare Chatbots Lufthansa's 'Mildred' is Like an Automated Travel Agent By Joey Haar | Published 2016-11-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mildred References: [digitaltrends](http://www.digitaltrends.com/mobile/mildred-lufthansa-chatbot/?utm_source=feedly&utm_medium=webfeeds) & [newsroom.lufthansagroup](http://newsroom.lufthansagroup.com/en/news-and-releases/2016/q4/277.html) [Lufthansa](https://www.trendhunter.com/trends/flexible-payment1), the massive German airline, has recently released 'Mildred,' a [friendly chatbot](https://www.trendhunter.com/trends/ai-chatbot1) designed to help consumers find the best rates on any Lufthansa flights. Mildred, whose avatar looks like "a friendly lady with glasses and her pink hair in a bun," according to the Lufthansa press release, is accessible through Facebook Messenger. Mildred's main purpose is to [find cheaper airfare](https://www.trendhunter.com/trends/kayakai) for consumers. The bot can search through Lufthansa flights any time within a nine month period. Beyond searching for flights in general, users can narrow their search to specific dates, booking classes, and even airports. By placing all this functionality within a familiar chat platform, Mildred promises a more user-friendly interface than the often clumsy websites for many airlines. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Automated Travel Agents:** Creating chatbots that act as automated travel agents can revolutionize the travel industry by providing personalized flight recommendations and booking assistance. - **Enhanced User Experience:** Integrating chatbots like Mildred within familiar platforms such as Facebook Messenger can enhance the user experience of searching for flights and make it more enjoyable for travelers. - **Personalized Flight Search:** Developing chatbots that allow users to customize their flight search criteria, like dates, booking classes, and airports, can cater to individual preferences and provide a more tailored travel experience. ### Sectors Adopting This - **Aviation:** The aviation industry can leverage chatbot technology to streamline the flight booking process, provide personalized recommendations, and enhance customer satisfaction. - **E-commerce:** Integrating chatbot assistants within e-commerce platforms can unlock new possibilities in travel bookings and offer a seamless customer journey from browsing to purchasing. - **Customer Service:** Introducing chatbots in the customer service industry can automate travel-related queries, enhance response times, and provide instant support to travelers. ## Related on Trend Hunter - [Simplified Hotel Inquiries](https://www.trendhunter.com/trends/hotelscom-introduced.md) - [Hospitality AI Chatbots](https://www.trendhunter.com/trends/alfred-hospitality-ai.md) - [AI Travel Assistants](https://www.trendhunter.com/trends/travel-chatbot.md) - [AI-Enabled Virtual Travel Assistants](https://www.trendhunter.com/trends/virtual-travel-assistant.md) - [Business-Oriented AI Chatbots](https://www.trendhunter.com/trends/linklaters.md) - [AI-Powered Digital Crew Members](https://www.trendhunter.com/trends/qatar-airways-debuts-sama.md) - [Furniture Retailer AI Chatbots](https://www.trendhunter.com/trends/billie-1.md) - [Conversational AI Companions](https://www.trendhunter.com/trends/ai-companions.md) - [AI-Assisted Beauty Agents](https://www.trendhunter.com/trends/ai-agent-madi.md)