# Couture Cowboy Editorials Toni Garrn in 'Mild West' for German Vogue By Elsa Blaine | Published 2009-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mild-west-german-vogue-maarch-2009 References: [fashionising](http://www.fashionising.com/diary/s--Vogue-Deutsch-March-2009-Mild-West-Toni-Garrn-2235-1.html) ‘Mild West’ for March 2009 [Vogue](https://www.trendhunter.com/trends/forever-care) Deutsch took model Toni Garrn into a landscape of red rocks, dry grass and large horses. The current cowgirl look is a collection of [chaps, corsets, denim, and leather](https://www.trendhunter.com/trends/rudsak-ss25-collection). However, as stylist Katie Mossman and photographer Greg Kadel have shown here, if you just put a pretty girl on a horse and give her a hat and a holster, even a glamorous [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain) gown becomes cowboy chic. The editorial also includes fashions by Alexander McQueen, Max Azria, Ralph Lauren, Louis Vuitton, and Proenza Schouler. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 63% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Cowboy Chic Fashion:** There is an opportunity for fashion brands to incorporate western-inspired designs like chaps, corsets, denim, and leather into their collections. - **Equestrian-inspired Editorials:** Editorial teams can create visually stunning fashion shoots by incorporating horses and western landscapes with high-end fashion garments. - **Retro Western Fashion:** By embracing the nostalgia of the Wild West, brands can tap into the trend of combining vintage western elements with contemporary fashion. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the cowboy chic trend by creating western-inspired collections and marketing them to fashion-conscious consumers. - **Photography:** Photographers and editorial teams can collaborate with fashion brands to create visually appealing equestrian-inspired fashion shoots that cater to the cowboy chic trend. - **Luxury Retail:** Luxury retailers can offer western-inspired fashion pieces from high-end designers like Alexander McQueen, Ralph Lauren, and Louis Vuitton, targeting affluent consumers who are interested in the cowboy chic trend. ## Related on Trend Hunter - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md)