# Chic Color-Blocked Loungewear Milcah Spring Summer 2012 Campaign Features Haute Laid-back Pieces By Katherinev123 | Published 2011-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milcah-spring-summer-2012-campaign References: [designscene.net](http://www.designscene.net/2011/12/milcah-ss12-glenn-prasetya.html) & [milcahtowear_](http://www.milcahtowear.com) Showcasing a line of polished and put-together staples for lounging poolside or attending a garden party, the Milcah Spring Summer 2012 campaign will make you antsy for the summer season. The Milcah Spring Summer 2012 campaign was captured by photographer Glenn Prasetya and features model Olga Yalanska. Yalanska, styled by In House, is dressed in soft and breezy designs, ranging from [sultry and slouchy dresses](https://www.trendhunter.com/trends/lazy-daze-collection) to elegant wide-leg white trousers, the hallmark of summer style. The collection also features [color-blocking](https://www.trendhunter.com/trends/vowels-1), with pastel blue, coral and white providing the foundation hues. Funky color-blocked wedge sandals, several strands of tubed beads and a chic, transparent clutch round out the accessories for this stylish [warm-weather shoot](https://www.trendhunter.com/trends/golden-hour-getaway-collection). Hair and makeup for the Milcah Spring Summer 2012 campaign was provided by Ike R Hartono. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Polished Loungewear:** Opportunity for creating fashionable and sophisticated loungewear pieces. - **Color-blocked Designs:** Opportunity for incorporating color-blocking techniques into fashion collections. - **Transparent Clutch Trend:** Opportunity to design and market transparent clutch purses as a trendy accessory. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in creating high-end loungewear and incorporating color-blocking techniques. - **Accessories:** Opportunity to design and market transparent clutch purses as a trendy accessory. - **Beauty:** Opportunity for makeup and hair professionals to create natural and fresh looks for summer campaigns. ## Related on Trend Hunter - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)