# Face-Mashing Ads The Milc Shake Campaign Highlights 'The Beauty of Mixing Ideas' By Meghan Young | Published 2013-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milc-shake-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/05/milc-advertising-milc-shake/) The Milc Shake campaign relies on the gimmick of mashing two different faces into one to illustrate the tag line, "The beauty of [mixing ideas](https://www.trendhunter.com/trends/try-more-weird)." Although it is arguable that the resulting faces are beautiful, they are certainly attention-grabbing. This is mainly due to the fact that the masterminds behind the Milc Shake campaign mashed a male and female face together for hilarious results. Conceived and executed by the ad agency in question, Siena, Italy-based Milc, the Milc Shake campaign was art directed by Matteo Scheggi with [creative direction](https://www.trendhunter.com/trends/skinny-mobile) by Giampiero Cito and copy writing by Matteo Spadoni. It further reads, "Don’t let appearances fool you: mixing our heads is the best way we know to find great ideas for your brand." Thus it calls out the resulting looks to show that its their work that really matters. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Face-mashing Marketing:** Marketing campaigns that use face-mashing to grab attention and highlight creativity. - **Gender-blending Design:** Design approaches that blend features traditionally associated with male and female appearances for a unique or surprising effect. - **Collaborative Ideation:** Emphasis on combining differing perspectives and ideas to generate innovative solutions or products. ### Industries Being Reshaped - **Advertising:** Face-mashing techniques could help advertisers capture consumer attention in an increasingly crowded market. - **Graphic Design:** Designers working with branding, advertising, or marketing materials could use gender-blending techniques to create innovative and memorable visuals. - **Product Development:** Incorporating collaborative ideation processes into product development could result in more diverse and innovative offerings. ## Related on Trend Hunter - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Joyful Protein Milkshake Campaigns](https://www.trendhunter.com/trends/shake-ya-can.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Illusory Yogurt Billboards](https://www.trendhunter.com/trends/muller-yogurt.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)