# Seasonal Salty Chocolate Cookies These Pepperidge Farm Milano Cookies are Available at Target By Michael Hemsworth | Published 2017-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milano-cookies References: [brandeating](http://www.brandeating.com/2017/11/pepperidge-farm-dark-chocolate-sea-salt-milanos-are-coming-to-target-on-november-5-2017.html) The arrival of the holiday season means that brands are focused on delivering seasonal products to store shelves to satisfy consumer preferences as seen with these new [Pepperidge Farm](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies) Milano cookies. The cookies have a Dark Chocolate Sea Salt flavor and come packaged in either a traditional bag or a seasonal packaging design. Both varieties will be available exclusively at [Target](https://www.trendhunter.com/trends/partake) locations across the United States with a national release at all retailers set for February 2018 with the regular branding. The Pepperidge Farm Milano Dark Chocolate Sea Salt cookies identify the growing demand for more [artisanal products from mainstream brands](https://www.trendhunter.com/trends/pepperidge-farm-chessmen) as consumers seek out foods that are new takes on classic products. The treats have a balanced flavor that utilizes sea salt to make the chocolate taste sweeter with a satisfying crunch thanks to the cookies outer. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisanal Mainstream Products:** Mainstream brands are identifying the growing demand for artisanal products as consumers seek out food that are new takes on classic products. - **Seasonal Products:** The arrival of holiday season is seeing brands focused on seasonal offerings that satisfy consumer preferences. - **Flavor Innovation:** Innovative flavors and combinations are being leveraged to create new and exciting snacks and treats for consumer segments. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has been quick to identify and cater to changing tastes, preferences and trends in choice of flavors, packaging and product innovation. - **Retail:** Retail industry has to stay agile and dynamic to respond to seasonal demand for products, while keeping in tune with customer preferences for packaging design and overall product experience. - **E-commerce:** The e-commerce industry is shaping the retail industry as e-commerce allows for convenience in search, selection and shipment of products. ## Related on Trend Hunter - [Expansive Seasonal Cookie Ranges](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies.md) - [Cafe-Inspired Caramel Cookies](https://www.trendhunter.com/trends/milano-caramel-caf-au-lait.md) - [Spiced Autumn Latte Cookies](https://www.trendhunter.com/trends/chai-latte-cookies.md) - [Lightly Flavored Sandwich Cookies](https://www.trendhunter.com/trends/pepperidge-farm-milano-white-chocolate.md) - [Holiday Cookie Line Additions](https://www.trendhunter.com/trends/peppermint-cocoa-cookie.md) - [Crispy Peppermint Cocoa Cookies](https://www.trendhunter.com/trends/thin-crispy-peppermint-cocoa-cookies.md) - [Teatime-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/milano-london-fog.md) - [Sweet Seasonal Pretzel Snacks](https://www.trendhunter.com/trends/snack-factory-pretzel-crisps.md) - [Velvety Tender Holiday Cookies](https://www.trendhunter.com/trends/chessmen-holiday-nog.md)