# 90s Hip-Hop Duo Cosmetics The Milani x Salt-N-Pepa Collection Celebrates the Iconic Female Duo By Michael Hemsworth | Published 2020-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milani-x-saltnpepa-collection References: [prnewswire](https://www.prnewswire.com/news-releases/milani-cosmetics-teams-up-with-the-first-ladies-of-hip-hop-salt-n-pepa-301007553.html) & [milanicosmetics](https://www.milanicosmetics.com) The Milani x Salt-N-Pepa Collection has been unveiled as a new range of products created in collaboration with [Milani Cosmetics](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns) and iconic female hip-hop duo Salt-N-Pepa. The collection includes four products, which are all formulated with shades that will suit consumers with any skin tone and packaged with iconic imagery of the women. The product range draws direct inspiration from the 90s by using CD-shaped palettes, matte lip products and much more. The Milani x Salt-N-Pepa Collection was boasted by [CMO](https://www.trendhunter.com/trends/ditch-the-fizz) of Milani Cosmetics Evelyn Wang who said, "Milani was one of the first brands to champion diversity and stand behind the mission of offering prestige quality to all. Throughout their career, Salt-N-Pepa have achieved many notable 'firsts' – first female rap act to gold and platinum status; first female rap act to win a Grammy Award. It's been a collaboration that celebrates breaking barriers and true confidence. It was only fitting to launch during Black History Month and upcoming Women's History Month." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 45% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **90s-inspired Cosmetics:** The trend of creating cosmetics inspired by the 90s presents an opportunity for businesses to tap into nostalgia and cater to consumers seeking a nostalgic makeup experience. - **Collaborations with Iconic Artists:** The trend of collaborations between cosmetics brands and iconic artists, such as the Milani x Salt-N-Pepa Collection, opens up opportunities for brands to create unique, limited-edition products that resonate with fans of the artists. - **Inclusive Makeup Products:** The trend of creating makeup products with shades that suit consumers of any skin tone presents a disruptive innovation opportunity for businesses to cater to a diverse customer base and promote inclusivity. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can take advantage of the trend of 90s-inspired cosmetics and collaborations with iconic artists to create innovative products that appeal to nostalgic and artist-fan consumers. - **Fashion and Retail:** The fashion and retail industry can leverage the trend of inclusive makeup products to expand their product offerings and cater to diverse customer needs, enhancing their overall brand experience. - **Entertainment and Music:** The entertainment and music industries can explore collaborations with cosmetics brands to create limited-edition makeup collections that resonate with fans of iconic artists, offering them a unique way to engage with their favorite artists' brand. ## Related on Trend Hunter - [Hip-Hop Group-Approved Cookies](https://www.trendhunter.com/trends/grandmas-cookies.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Collaboration Women Empowerment Lipsticks](https://www.trendhunter.com/trends/tlb-nonstop-liquid-matte-lipstick.md) - [Spiced Makeup Collaborations](https://www.trendhunter.com/trends/rare-beauty-4.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Collaborative Collection Expansions](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts.md) - [50s-Style Musical Beauty Collections](https://www.trendhunter.com/trends/revolution-beauty-x-grease-collection.md) - [Seasoning-Inspired Beauty Sets](https://www.trendhunter.com/trends/rare-beauty-x-tajin.md)