# Playful Leather Editorials ‘Crocodile' by Milan Vukmirovic in L'Officiel Hommes By mediterranean | Published 2009-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/milan-vukmirovic-lofficiel-hommes References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/andrey-ivanov-milan-vukmirovic.html) I am pretty sure [PETA](https://www.trendhunter.com/trends/biodegradable-leather-alternative) is not a fan of this editorial ‘Crocodile’ in the Dec/Jan 2008-09 issue no.14 of L’Officiel Hommes (Paris). The extensive black and white editorial features an abundance of [crocodile leather goods](https://www.trendhunter.com/trends/red-croc). The unique thing about this editorial, however, is the playful and unusual placement and arrangement of the leather goods in some of the shots. ‘Crocodile’ features model Andrey Ivanov with photography by Milan Vukmirovic. You can check out Milan’s other editorial in this issue with Dita Von Teese below. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Material Placement:** There is an opportunity in the fashion industry to experiment and play with unconventional placement and arrangement of materials in editorial shoots. - **Exploration of Leather Alternatives:** The leather industry could explore new and sustainable materials that mimic the look and feel of leather without the use of animal products. - **Controversial Marketing Strategies:** Some industries may benefit from utilizing controversial marketing strategies in their advertising, as seen in the 'Crocodile' editorial. ### Sectors Adopting This - **Fashion:** The fashion industry can explore new trends in unconventional material placement in editorial shoots, ultimately influencing future collection designs. - **Leather Goods:** The leather goods industry could benefit from looking into alternative materials that are sustainable and more ethical, while still mimicking the look of crocodile leather. - **Advertising:** Some industries can potentially drive engagement and buzz by utilizing marketing strategies that may be considered controversial, similar to the 'Crocodile' editorial in L'Officiel Hommes. ## Related on Trend Hunter - [Croc Leather Sneaker-Loafers](https://www.trendhunter.com/trends/red-croc.md) - [Animal-Shaped Luxury Beanbags](https://www.trendhunter.com/trends/ark-collection.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Animal Print-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-samba-2.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md) - [Penguin-Resembling Luxe Clutches](https://www.trendhunter.com/trends/penguin-bag.md) - [Dramatically Shaped Luxe Sneakers](https://www.trendhunter.com/trends/reptile-sneaker.md) - [Reimagined Furniture Series](https://www.trendhunter.com/trends/yves-salomon.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md)