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# Rustic Sicilian Deli Shops
This Milan Restaurant & Deli Offers a Place to Sit and Snack

By Rebecca Byers | Published 2016-03-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/milan-restaurant
References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/25/muddica-restaurant-deli-by-studio-didea-milan-italy/)

This Milan restaurant and deli is located within a former tailor's shop and features a [rustic decor](https://www.trendhunter.com/trends/mulherins-pizzeria) that replicates the Sicilian dining experience. Designed by [Studio DiDeA](https://www.trendhunter.com/trends/milan-bakery), Muddica has two rooms that make up both the restaurant and [deli retail spaces](https://www.trendhunter.com/trends/italian-deli-co).

When the project was commissioned by the client, Studio DiDeA was asked to create a warm and friendly space where consumers could buy, sit and eat high quality food products. In order to accommodate space for both retail and sit-down dining, the walls in Muddica are divided into two sections; the upper portion showcases the packaged products on sleek industrial black shelves, while beneath the shelving system two-seat tables are set up for guests to sit, relax and enjoy their food. Another dominant feature of the stylish space is a wood and oak bar that serves as a focal point and place of gathering.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 82% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Rustic Deli Shops:** With the rise of rustic deli shops, businesses could take advantage of consumers' desires for cozy, high-quality food experiences and create spaces that combine deli retail with sit-down dining.
- **Replicating Dining Experiences:** By creating dining spaces that offer a unique experience, businesses could attract consumers looking for more than just a meal and provide a memorable experience and understanding of a particular culture.
- **Deli-retail Combination Spaces:** The concept of combining retail deli spaces with sit-down dining has shown success and presents opportunities for other businesses to do the same and appeal to customers craving high-quality food products and an enjoyable dining ambience.

### Sectors Adopting This

- **Restaurant Industry:** Restaurants could incorporate a deli-retail space to expand their offerings and cater to customers looking for more than just a meal.
- **Retail Industry:** Retail businesses could take advantage of the trend by expanding their product offerings to include gourmet food products and creating a unique dining experience.
- **Interior Design Industry:** Interior designers could incorporate rustic and cozy decor elements in their designs to create a warm and inviting atmosphere that combines retail deli space with sit-down dining and fulfills customers' desire for unique, high-quality experiences.

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