# Mesmeric Model Lookbooks The Milan Fashion Week Models 2012 Are Overwhelmingly Alluring By Sophia Pelka | Published 2012-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/milan-fashion-week-models-2012 References: [thefashionisto](http://thefashionisto.com/boom-fallwinter-2012-show-package/) & [boomtheagency.it](http://www.boomtheagency.it/models/men) The Milan Fashion Week Models 2012 are captured in a lookbook by modelling agency Boom. Based in Milan, the agency is leading the Milan fashion week with major up and coming male models. The lookbook outlines all the agency’s favored It Boys. One particularly striking model is Dudley O’Shaugnessy, who was recently featured in Rihanna’s [music video](https://www.trendhunter.com/trends/alessandro-micheles) ‘We Found Love.’ Another is Richard Kranzin, who, with recently rendered platinum locks, strikes a sensitive chord. The innocent baby-doll hair in juxtaposition with the model’s sharp bone structure is memorable, to say the least. Besides being the perfect tool for model-ogling, the Boom lookbook is artistically rendered. The photographs of the models carry depth and embody the personality of each. The agency’s fun logo is splattered across the pages, reminiscent of graffiti tags. The Boom Agency’s lookbook is the perfect tool for browsing the up and coming stars of the Milan Fashion Week models 2012. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Artistic Lookbooks:** Opportunity to create visually stunning and personality-driven lookbooks that showcase models in a unique and artistic way. - **It Boys Phenomenon:** Expanding market for male models who possess a unique and captivating look, establishing themselves as the new faces of fashion. - **Model-ogling Platforms:** Development of online platforms or apps that cater to fashion enthusiasts seeking to browse and discover aspiring models from major fashion events. ### Where This Applies - **Fashion Photography:** Innovations in photography techniques and editing tools that enhance visual storytelling and capture the distinct personalities of models. - **Male Modeling Agencies:** Expansion and diversification of male modeling agencies to represent and promote the rising demand for unique and captivating male models. - **Fashion Technology:** Creation of online platforms or mobile apps that provide a curated and engaging experience for fashion enthusiasts to explore and discover new and emerging models. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Fashion Recap Artful Books](https://www.trendhunter.com/trends/fashion-in-2023.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)