# Date-Based Soft Drinks Milaf Cola Announces Its Launch in the UK By Georgia Wray Norsten | Published 2025-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/milaf-cola References: [economictimes.indiatimes](https://economictimes.indiatimes.com/news/international/global-trends/milaf-cola-saudi-arabias-launches-worlds-first-date-based-soft-drink-thurath-al-madina-is-it-a-threat-to-coca-cola-and-pepsi/articleshow/116037710.cms?from=mdr)  'Milaf Cola' is making its UK debut this May, unlike anything currently on shelves. As the world’s first date-based soft drink, Milaf Cola blends natural sweetness with a classic cola taste, redefining what a refreshing beverage can be. Crafted in Saudi Arabia and backed by the [Public Investment Fund](https://www.trendhunter.com/trends/plezi-hydration), Milaf harnesses the nutritional power of dates to offer a premium, [guilt-free alternative to traditional sodas](https://www.trendhunter.com/trends/sunsip-classic-cola). With no refined sugars, artificial additives, or preservatives, this fizzy newcomer caters to the growing demand for healthier drink options. Packed with potassium, magnesium, and fibre, it’s a superfood twist on a global favorite -- earning comparisons to the viral appeal of Dubai chocolate. Already a sensation abroad, Milaf will be available across the UK via [Amazon](https://www.trendhunter.com/trends/prebiotic-cola), Aytac Foods, and select retailers. The brand has even partnered with fast-rising UK franchise Cheat Meals for an exclusive first taste. Image Credit: Milaf Cola ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 81% | Activity: 85% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Date-based Beverage Revolution:** Date-based soft drinks are reshaping the beverage industry by offering a natural, healthier alternative to traditional sodas. - **Superfood-infused Soft Drinks:** Soft drinks infused with superfoods like dates introduce a nutritional twist to the classic cola market, appealing to health-conscious consumers. - **Artificial Additive-free Beverages:** The removal of artificial additives and refined sugars from beverages aligns with consumer preferences for cleaner, more transparent ingredient lists. ### Sectors Adopting This - **Health-oriented Beverage Industry:** The launch of healthier, date-based colas marks a shift towards beverages that prioritize nutritional benefits without compromising on taste. - **E-commerce Beverage Distribution:** Milaf Cola's availability on online platforms like Amazon highlights a growing trend in e-commerce as a primary distribution channel for innovative products. - **Ethnic and Specialty Foods Market:** The introduction of a Saudi-made date-based cola in the UK taps into the expanding market for ethnic and specialty foods that offer unique flavors and health benefits. ## Related on Trend Hunter - [Nutritious Snacking-Friendly Dates](https://www.trendhunter.com/trends/datekin.md) - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Black Friday Cola Launches](https://www.trendhunter.com/trends/prebiotic-cola.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md)