# Ice Cube Skin Serums The Mila Moursi's Cryo Serum is the Secret to Beautiful Skin By Vasiliki Marapas | Published 2014-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mila-moursis-cryo-serum References: [refinery29](http://www.refinery29.com/mila-moursi-ice-cube) & [milamoursiskincare](http://www.milamoursiskincare.com/) The Mila Moursi Cyro Serum is a [freeze treatment](https://www.trendhunter.com/trends/roxii-supercube), which comes in a pack of eight cubes, meant to restore and rejuvenate your skin. The $155-product is described as a "spa-worthy treatment designed for at-home-use." There are plenty of bizarre beauty regimes out there, each claiming to be the Holy Grail of anti-aging (anyone remember placenta facials?), so it's wise to take each new craze with a grain of salt. Skeptics who are unsure that rubbing a glorified ice cube on their face will guarantee them youthful, radiant skin, need only to look into cryotherapy: a form of medical therapy that uses low temperatures to treat damaged skin tissue. Similarly, Mila Moursi's Cyro Serum uses the cryotherapy methodology to amplify circulation and stimulate aging skin. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cryotherapy Skin Treatments:** Opportunity for businesses to develop innovative cryotherapy-based skincare products and treatments. - **At-home Spa Treatments:** Potential for businesses to create convenient and luxurious at-home spa products and experiences. - **Youthful Radiant Skin Solutions:** Opportunity to develop novel skincare solutions that promote youthful and radiant skin. ### Where This Applies - **Beauty and Skincare:** Disruptive innovation opportunities exist in the beauty and skincare industry with the development of cryotherapy-based skincare products. - **Wellness and Self-care:** Innovative at-home spa treatments cater to the growing wellness and self-care industry. - **Medical Aesthetics:** Development of cryotherapy-based skincare treatments can disrupt the medical aesthetics industry by offering non-invasive alternatives. ## Related on Trend Hunter - [Cooling Gel Moisturizers](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer.md) - [At-Home Cryotherapy Tools](https://www.trendhunter.com/trends/face-dunk.md) - [Barrier-Soothing Frozen Serums](https://www.trendhunter.com/trends/frozen-serum.md) - [Versatile Cryo-Toning Treatments](https://www.trendhunter.com/trends/cryotoning-treatment.md) - [Hydrating Freeze-Dried Skincare](https://www.trendhunter.com/trends/cica-exosome-treatment-orb.md) - [Firming Freeze-Dried Skincare](https://www.trendhunter.com/trends/ceramide-egf-treatment-orb.md) - [Skin Longevity-Enhancing Serums](https://www.trendhunter.com/trends/blue-diamond-super-serum.md) - [Ultra-Luxurious Skincare Serums](https://www.trendhunter.com/trends/the-serum-20.md) - [Concentrated Peptide Serums](https://www.trendhunter.com/trends/educated-mess-freeze-frame.md)