# Collaborative Bourbon Ads Mila Kunis and Jim Beam are Collaborating for the Brand;s Bourbon By Janelle Savel | Published 2014-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mila-kunis-and-jim-beam References: [adweek](http://www.adweek.com/adfreak/mila-kunis-puts-her-love-bourbon-work-new-face-jim-beam-155926) Jim Beam and Mila Kunis are creating an intoxicating set of videos for the smooth bourbon Kentucky brand. In the past, the [iconic bourbon brand](https://www.trendhunter.com/trends/jim-beam-pineapple) has approached edgier artists as its spokesperson, and the change to Mila Kunis is a warm welcome. There are five videos in which Kunis plays explanatory roles retelling the history, style and process of the bourbon. Jim Beam is appealing to this generation by using a spokesperson many people are familiar with. Kunis has been doing voiceover work for almost 15 years, so consumers are well acquainted with her voice and style. Using Kunis as the [new spokesperson](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter) sends the message that Jim Beam [Kentucky Bourbon](https://www.trendhunter.com/trends/horse-neck-kentucky-bourbon) can be enjoyed by everyone and is not just limited to men or hard-edge rockers. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Collaborative Advertising:** Opportunity for brands to collaborate with celebrities to create engaging and relatable ad campaigns. - **Inclusive Branding:** Brands can embrace inclusivity by featuring spokespersons that appeal to a wide audience, breaking stereotypes. - **Narrative Marketing:** Utilizing storytelling techniques in marketing campaigns to educate and entertain consumers about a brand or product. ### Industries Being Reshaped - **Bourbon Distilleries:** Bourbon distilleries can explore collaborative advertising partnerships to reach new consumers and reposition the brand. - **Celebrity Endorsements:** The advertising industry can leverage celebrity endorsements to create impactful and memorable campaigns for various brands. - **Entertainment and Media:** Opportunity for the entertainment and media industry to partner with brands for narrative-driven marketing content. ## Related on Trend Hunter - [Fruit-Forward Southern Cocktails](https://www.trendhunter.com/trends/kentucky-coolers.md) - [Next-Gen Bourbon Campaigns](https://www.trendhunter.com/trends/worth-the-envy.md) - [Creamy Bourbon Whiskey Liqueurs](https://www.trendhunter.com/trends/jim-beam-bourbon-cream.md) - [Hospitality-Inspired Bourbon Collabs](https://www.trendhunter.com/trends/old-fitzgerald-x-gail-simmons.md) - [Bourbon Formula 1 Partnerships](https://www.trendhunter.com/trends/jim-beam-joins-cadillac-f1-team.md) - [Sippable Summer Whiskeys](https://www.trendhunter.com/trends/jim-beam-sunshine-blend.md) - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Excellence-Focused Bourbon Campaigns](https://www.trendhunter.com/trends/perfectly-unreasonable.md) - [Refreshing Spirits Campaigns](https://www.trendhunter.com/trends/refresh-your-season.md)