# Countryside Family Shoots The 'Mila De Wit' Marie Claire France Spread Shows Some Family Love By Joanne Lam | Published 2010-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mila-de-wit-marie-claire-france References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/07/countrytrip.html) & [marieclaire.fr](http://www.marieclaire.fr/) Summer loving isn't all about the significant other in this Mila De Wit Marie Claire France editorial. Featuring the model having some [family fun](https://www.trendhunter.com/trends/la-famiglia-campaign), these prints have the audience reminiscing their childhood years spent with their siblings. From heart-to-heart talks to blowing bubbles, this Marie Claire France spread definitely portrays the happiness a family can share during those summer trips spent outdoors. **Implications** - With [super models in high-concept shoots](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) occupying many prints, consumers are looking for imagery that's more [subtle and realistic](https://www.trendhunter.com/trends/og-influencers). Many ads employ flashiness and abstract concepts that can make potential shoppers feel disconnected to the item being marketed. Toned-down imagery with an authentic vibe will make the brand more appealing and friendly to consumers who are looking for a bit of honesty. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Subtle Realism:** Brands can embrace toned-down imagery with an authentic vibe to appeal to consumers looking for honesty. - **Family-focused Advertising:** Highlighting the bond and happiness of families in advertising can create a positive and relatable connection with consumers. - **Nostalgic Summer Themes:** Using imagery that evokes nostalgic memories of childhood summer activities can resonate with consumers and create emotional connections. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate subtle realism into their campaigns to create an authentic and relatable image for their target audience. - **Advertising:** Advertisers can leverage family-focused advertising to create emotional connections with consumers and drive brand loyalty. - **Photography:** Photographers can explore nostalgic summer themes to create visually appealing and emotionally evocative images. ## Related on Trend Hunter - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)