# Licorice-Flavored Spanish Liqueurs Artisanal Aguardiente Brand 'Mil Demonios' Launches in the U.S. By Niko Pajkovic | Published 2022-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mil-demonios References: [bevnet](https://www.bevnet.com/spirits/2022/mil-demonios-aguardiente-launches-in-the-us) & [mildemonios.co](https://mildemonios.co/en/)  Premium spirit brand Mil Demonios has announced that it is expanding into the U.S. market where it will begin selling its [award-winning aguardiente](https://www.trendhunter.com/trends/diistil). For those unfamiliar, aguardiente is a unique Spanish liqueur derived from sugar cane that delivers a strong [anise-based flavor](https://www.trendhunter.com/trends/fontbonne-herbal-liqueur). However, differing from the traditional aguardientes, Mil Demonios substitutes the anise for ginger, fennel, and coriander, delivering a more well-balanced drinking experience that still maintains the licoricy notes of the original liqueur without needing additional sugar. In addition, the brand boasts a particularly meticulous distillation process to capture the complex flavors of these ingredients. “Our [triple distillation process](https://www.trendhunter.com/trends/smallproduction-spirit) makes the taste of the alcohol smoother and equalizes the aftereffects of a big night out," explained Mauricio Gutiérrez, co-founder of 1000D Spirits SAS. Image Credit: Mil Demonios ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ginger-based Liqueurs:** Opportunity to explore alternative flavors for traditional liqueurs, using ginger as a key ingredient. - **Meticulously Distilled Spirits:** Disruptive innovation opportunity to offer well-crafted, distinct liqueurs through a more meticulous and careful distillation process. - **Balanced Liqueur Blends:** Opportunity to develop and market well-balanced liqueur blends that still maintain the traditional flavors of the original spirit, but without the need for additional sugar. ### Industries Being Reshaped - **Craft Distilleries:** Mil Demonios's approach to a unique and well-crafted distillation process could inspire similar innovations in the craft distillery industry. - **Premium Liqueur Brands:** Disruptive innovation opportunity to introduce new flavors of high-quality liqueurs to the market to attract a more diverse consumer base. - **Liqueur Importers and Distributors:** New, licorice-flavored Spanish aguardiente liqueurs provide an opportunity for niche importers and distributors to tap into a profitable market segment. ## Related on Trend Hunter - [Artisanal Colombian Spirits](https://www.trendhunter.com/trends/bacan-guaro.md) - [Dualistic Small-Batch Tequilas](https://www.trendhunter.com/trends/tequila-cayeya.md) - [Sweet Heat Tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo.md) - [Creamy Summertime Liqueurs](https://www.trendhunter.com/trends/wild-strawberry-cream-liqueur.md) - [Spicy Whiskey Liqueurs](https://www.trendhunter.com/trends/the-dubliner-irish-whiskey.md) - [Smooth Chocolate-Flavored Liqueurs](https://www.trendhunter.com/trends/licor-43-chocolate.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Mexican Citrus Liqueurs](https://www.trendhunter.com/trends/casa-lumbre.md) - [Spicy Pepper Liqueurs](https://www.trendhunter.com/trends/chipotle-liqueur.md)