# Hilarious Mobile Infomercial Apps MikMak's New App Puts a Funny Twist on Horrible TV Infomercials By Rahul Kalvapalle | Published 2015-08-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mikmak References: [mikmak](https://www.mikmak.tv/) & [mikmak](https://www.mikmak.tv/) Brooklyn-based company MikMak has created a new app that puts a funny and laugh-inducing twist on those poorly-acted, gimmick-filled TV infomercials. The app takes advantage of [stand-up comedians' personalities](https://www.trendhunter.com/trends/pretzelized), with [smartphone users able to enjoy infomercials](https://www.trendhunter.com/trends/247-live-shopping) created specifically for the mobile generation. The infomercials encourage consumers to purchase a wide variety of products, each of which has an accompanying 30-second clip that shows a picture of the product followed by a funny sales pitch. The app doesn't sell anything that costs over $100 and doesn't sell items with sizes -- such as clothing -- in order to keep the checkout process fast and seamless. What MikMak is doing at the most fundamental level is tapping into [Generation Z's](https://www.trendhunter.com/trends/luka-robots) desire for more intelligent and targeted advertising, whilst also poking fun at the old-school infomercials that young people find unbearably bad. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Intelligent Advertising for Generation Z:** MikMak's app taps into Generation Z's desire for more intelligent and targeted advertising. - **Funny Twist on Infomercials:** MikMak's app puts a funny and laugh-inducing twist on traditional TV infomercials. - **Fast and Seamless Checkout Process:** MikMak's app ensures a fast and seamless checkout process by selling products under $100 and excluding sizes like clothing. ### Where This Applies - **Mobile Advertising:** MikMak's app shows the potential for intelligent and targeted advertising on mobile platforms. - **Entertainment:** MikMak's app combines humor and entertainment to create a unique infomercial experience. - **E-commerce:** MikMak's app highlights the importance of a fast and seamless checkout process in e-commerce. ## Related on Trend Hunter - [Vibe-Coded Entertainment Apps](https://www.trendhunter.com/trends/gizmo-app.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Creator-Centric Monetization Apps](https://www.trendhunter.com/trends/monetization-app.md) - [Interactive Content Sharing](https://www.trendhunter.com/trends/stik-app.md) - [Revolutionary Video Creation Apps](https://www.trendhunter.com/trends/zoomerang.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [AI Selfie Apps](https://www.trendhunter.com/trends/roast-my-selfie.md) - [App-Based Marketing Tips](https://www.trendhunter.com/trends/made-for-tiktok-series.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md)